Graduate entrepreneurship : how to start your business after university /: how to start your business after university. (2016)

• Record Type: Book
• Further Information: Note: Michael Tefula.
• Authors: Tefula, Michael
• Contents: Preface Introduction 1. 7 Myths of Entrepreneurship 2. What is Entrepreneurship? PART I: MINDSET 3. Self-Belief 4. Passion 5. Endurance 6. Creativity 7. Leadership PART II: SKILLSET 8. Strategy 9. Marketing 10. Sales 11. Branding 12. Finance PART III: PROCESS 13. Identifying Opportunities 14. Evaluating Opportunities 15. Exploiting Opportunities Closing Thoughts Notes
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2016
• Extent: 1 online resource (208 pages), (7 illustrations)
• Subjects: 338.04; Entrepreneurship; Entrepreneurship; Graduate students -- Employment; Professional Development; Business & management; Entrepreneurship
• Languages: English
• ISBNs: 9781137493187; 1137493186
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.