Sociometrics and human relationships : analyzing social networks to manage brands, predict trends, and improve organizational performance /: analyzing social networks to manage brands, predict trends, and improve organizational performance. (2017)

• Record Type: Book
• Further Information: Note: By Peter A. Gloor.
• Authors: Gloor, Peter A (Peter Andreas), 1961-
• Contents: 1. Introduction I. TREND PREDICTION BY MEASURING SOCIAL NETWORKS 2. Coolfarming Organizations 3. Coolhunting and Trend Forecasting on the Web 4. The 6 Honest Signals of Collaboration 5. Essentials of Social Network Analysis and Statistics 6. How Ideas Spread in Online Social Networks – Readings II. ANALYZING STRUCTURE, DYNAMICS, AND CONTENT OF NETWORKS WITH CONDOR 7. The Four Step Analysis Process 8. Getting Started with Condor 9. Analyzing E-Mail with Condor 10. Calculating Personality Characteristics from E-Mail 11. Predicting Criminal Intent from E-Mail – Analyzing the Enron E-Mail Archive 12. Coolhunting on the Internet with Condor 13. Coolhunting – Francogeddon 14. Coolhunting the US Presidential Elections III. AMICA (AUTOMATIC MEDIA INSIGHTS COIN ASSESSMENT) 15. IMIC (Inside Media Individual Collaboration) 16. OMIC (Outside Media Individual Collaboration) 17. IMOC (Inside Media Organizational Collaboration) 18. OMOC (Outside Media Organizational Collaboration) 19. SIC & SOC (Survey of Individual and Organizational Collaboration) IV. Appendix – Useful Machine Learning and Graph Analysis Tools 1. Identifying Anti-Vaxxers through Machine Learning using KNIME 2. Generating Nice Graph Pictures with Gephi 3. Sample Mid Term Exam 4. References.
• Publisher Details: Bingley : Emerald Publishing Limited
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource (200 pages)
• Subjects: 302.3; Social interaction; Sociometry; Online social networks in business; Internet marketing; Business & Economics -- E-Commerce -- Internet Marketing
• Languages: English
• ISBNs: 9781787147256
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.