Soft power and the worldwide promotion of Chinese language learning : the confucius institute project /: the confucius institute project. (2017)

• Record Type: Book
• Further Information: Note: Jeffrey Gil.
• Authors: Gil, Jeffrey
• Contents: Tables Conventions for Chinese Terms and Chinese Names Acknowledgements Chapter 1: Introduction: Language, Culture and China’s Rise in a Globalising World Chapter 2: Chinese Culture Goes Global: Soft Power and the Promotion of Chinese Language Learning Chapter 3: Mapping the Confucius Institute Project: High Extensity, Intensity and Velocity Chapter 4: Evaluating the Confucius Institute Project: Impact at the State-to-State Level Chapter 5: Evaluating the Confucius Institute Project: Impact at the Society-to-Society Level Chapter 6: Conclusions and Implications References Interviews Index
• Edition: 1st
• Publisher Details: Bristol : Multilingual Matters
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 306.44951; Chinese language -- Study and teaching -- Foreign speakers; Language and culture -- China; Chinese language -- History; Chinese language -- Globalization; China -- Social life and customs
• Languages: English
• ISBNs: 9781783098071; 9781783098064; 9781783098088
• Related ISBNs: 9781783098057
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.