Presenting data effectively : communicating your findings for maximum impact /: communicating your findings for maximum impact. (2017)

• Record Type: Book
• Further Information: Note: Stephanie D.H. Evergreen.
• Authors: Evergreen, Stephanie D. H
• Contents: Chapter 1: The Justification for Presenting Data Effectively; Learning Objectives; What Does Effective Data Presentation Look Like?; What Makes Data Presentation Effective?; What Do I Need to Develop Effective Data Presentation?; How Do I Navigate This Book?; What Is the Bottom Line?; Key Points to Remember; How Can I Extend This?; Where Can I Go for More Information?; Chapter 2: Graphics; Learning Objectives; Guiding Ideas; How Do I Use Images in Effective Ways?; How Do I Efficiently Locate High-Quality Images?; Where Should Graphs Go?; How Do I Apply These Ideas to Graphs?; What Is the Bottom Line?; Key Points to Remember; How Can I Extend This?; Where Can I Go for More Information?; Chapter 3: Text; Learning Objectives; Guiding Ideas; What Is Type?; How Do I Tell These Typefaces Apart?; What Works for Paper and What Works for Screen?; How Can I Protect Font Choices?; How Do Fonts Actually Communicate?; How Big Should I Make My Narrative Typeface?; How Large Should I Make My Heading Typeface?; How Should Lines Be Spaced?; How Does Typeface Help Organize Data Presentation?; How Do I Apply These Ideas to Graphs?; What Is the Bottom Line?'; Key Points to Remember; How Can I Extend This?; Where Can I Go for More Information?; Chapter 4: Color; Learning Objectives; Guiding Ideas; Why Is Color Important to Memory?; What Colors Should I Choose?; What Should I Watch Out For?; How Do I Apply Emphasis Colors?; How Do I Apply These Ideas to Graphs?; What Is the Bottom Line?; Key Points to Remember; How Can I Extend This?; Where Can I Go for More Information?; Chapter 5: Arrangement; Learning Objectives; Guiding Ideas<br /> Where Do the Bits and Pieces Go?; Do I Need to Do Anything About Margins?; How Should I Justify Text?; How Can I Align Using Typical Software?; When Is It Okay to Break the Rules?; How Do I Apply These Ideas to Graphs?; What Is the Bottom Line?; Key Points to Remember; How Can I Extend This?; Where Can I Go for More Information?; Chapter 6: A Short Last Word on Presenting Data Effectively; Learning Objectives; Criticism: Trying to Look Slick; Benefit 1: Fits with How the Brain Operates; Benefit 2: Adds to Credibility and Competence; Criticism: Design Is Expensive; Benefit 3: There Are Multiple Ways to Save Time; Key Points to Remember; How Can I Extend This?; Where Can I Go for More Information?;
• Edition: Second edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 001.4226; Visual communication; Presentation graphics software; Graphic design (Typography); Information visualization
• Languages: English
• ISBNs: 9781506353142
• Related ISBNs: 9781506353128
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.