The Bloomberg way : a guide for reporters and editors.: a guide for reporters and editors. (2017)

• Record Type: Book
• Authors: Winkler, Matthew; Sondag, Jennifer; Addison, Paul
• Contents: Introduction ix Chapter 1: What We Do 1 The Bloomberg Way 2 Bloomberg Editorial & Research 4 Collaboration in Action 9 Chapter 2 How We Report 15 Learning a Beat 15 Sourcing 21 Interviewing 26 Breaking News 30 The Multiplatform Approach 33 Beyond Breaking News 37 Pitching Your Story 42 Research Using the Terminal 44 Chapter 3 How We Write 49 Headlines 50 Leads & Nut Paragraphs 60 The Whole Story 69 Writing Well 74 Corrections & Lapses 80 Sending Corrections 83 Social Media 83 Chapter 4 How We Use Data 91 Charting 92 Commonly Used Terms 95 Common Errors 100 Automation 101 Technical Analysis 103 Chapter 5 Ethics & Standards 107 Accuracy & Fairness 108 Defamation 110 Privacy 113 Access 114 Plagiarism 115 Conflicts of Interest 116 Conduct 120 Endorsements & Paying Our Way 122 Events & Interviews 123 Contests 124 Chapter 6 How We Cover Markets 127 What’s Moving (& Why) 128 Traders & Investors 131 Markets Style 133 Equities 135 Debt 138 Currencies 143 Commodities 147 Chapter 7 How We Cover Companies 153 Earnings 154 Deals 160 Corporate Debt 166 Finding News 170 Context & Valuation 173 Corporate Equity 177 Chapter 8 How We Cover Economies & Governments 183 Economies 184 Governments 192 Acknowledgments 197 Appendix 199 Words & Terms 213 Index 323
• Edition: Fourteenth edition
• Publisher Details: Hoboken : Bloomberg Press
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 070.44965; Journalism, Commercial -- Authorship -- Style manuals
• Languages: English
• ISBNs: 9781119272335; 9781119272328
• Related ISBNs: 9781119272311
• Notes: Note: Description based on CIP data; item not viewed.
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• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.