Fundraising management : analysis, planning and practice /: analysis, planning and practice. (2014)

• Record Type: Book
• Further Information: Note: Adrian Sargeant and Elaine Jay.
• Authors: Sargeant, Adrian; Jay, Elaine
• Contents: 1. The History and Development of Fundraising Practice 2. Fundraising Planning: The Fundraising Audit 3. Marketing Research for Fundraising 4. Understanding Giving 5. Strategic Planning: The Fundraising Plan 6. Fundraising Reporting 7. Donor Recruitment 8. Donor Development 9. Major Gift Fundraising 10. Legacies and in Memoriam Giving 11. Community Fundraising 12. Corporate Fundraising 13. Trust and Foundation Fundraising 14. Digital Communications 15. Fundraising in Social Media 16. Managing Fundraising Teams 17. Fundraising Team Dynamics 18. Leading Fundraising Teams 19. Legal and Ethical Aspects of Fundraising Management
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2014
• Extent: 1 online resource, illustrations
• Subjects: 658.15224; BUSINESS & ECONOMICS / Management; Fund raising -- Management
• Languages: English
• ISBNs: 9781134619993; 1134619995
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.