Belching out the devil : global adventures with Coca-Cola /: global adventures with Coca-Cola. (2009)

• Record Type: Book
• Further Information: Note: Mark Thomas.
• Other Names: Thomas, Mark, 1963 April 11
• Contents: An admission -- Prologue -- The happiness factory -- Give 'em enough Coke -- Serious charges -- The hush money that didn't stay quiet -- 'Chile' -- The days of the great Coke pledge -- May contain traces of child labour -- Dodge city -- Let them dig wells -- Interlude : connecting -- India : a prequel -- Kuriji -- Gas -- The fizz man's burden -- India : a postquel -- Second fattest in the infants -- Belching out the devil -- We're on the road to Delaware -- Postscript: Brand loyalty.
• Publisher Details: New York : Nation Books
• Publication Date: 2009
• Extent: 1 online resource (xviii, 364 pages), illustrations
• Subjects: 338.766362; Soft drink industry; Social responsibility of business; Advertising -- Carbonated beverages; BUSINESS & ECONOMICS -- Infrastructure; BUSINESS & ECONOMICS -- Corporate & Business History; Advertising -- Carbonated beverages; Social responsibility of business; Soft drink industry; Electronic books
• Languages: English
• ISBNs: 9780786747566; 0786747560
• Related ISBNs: 9781568584317; 1568584318; 9780091922931; 0091922933
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.