Marketing and advertising law in a process of harmonisation. (2017)

• Record Type: Book
• Further Information: Note: Edited by Ulf Bernitz and Caroline Heide-Jørgensen.
• Editors: Bernitz, Ulf; Heide-Jørgensen, Caroline
• Contents: Commercial speech and its limits---fundamental rights and comparative constitutional aspects / Caroline Heide-Jørgensen -- Ethics, taste, and decency considerations in advertising / Frauke Henning-Bodewig -- The unfair commercial practices directive : full harmonisation, scope and key notions / Jules Stuyck -- Interpretation and assessment under the unfair commercial practices directive---the ICC code for advertising and marketing and the commission's staff working document / Jan Trzaskowski -- The 'fitness check' of the MCAD and UCPD / Bert Keirsbilck -- The impact of the UCP directive on national fair trading law and institutions : gradual convergence or deeper fragmentation? / Antonina Barkadjieva Engelbrekt -- B2B and B2C marketing practices---the case for an integrated approach / Palle Bo Madsen -- Applying the marketing practices in practice : the Norwegian experience / Tore Lunde -- Enforcing unfair competition law cross border : cooperation mechanisms and consumer redress---does the system work? / Astrid Stadler -- Unfair competition law : how can it work as an important complement to intellectual property protection. Are there missing links? / Per Jonas Nordell -- The road ahead---present status and need for reform / Ulf Bernitz.
• Publisher Details: London : Hart Publishing
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource (288 pages)
• Subjects: 343.08; Trade regulation; Marketing -- Law and legislation; Advertising laws; Competition, Unfair; Law -- International unification
• Languages: English
• ISBNs: 9781509900695; 1509900691
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.