Selling your value proposition : how to transform your business into a selling organisation /: how to transform your business into a selling organisation. (2017)

• Record Type: Book
• Further Information: Note: Cindy Barnes, Helen Blake, Tamara Howard.
• Authors: Barnes, Cindy, 1961-; Blake, Helen, 1962-; Howard, Tamara
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 1: Introduction; Chapter - 2: How the world has changed; Chapter - 3: Why a value proposition is critical to business survival; Chapter - 4: Lessons learned from 600+ organisations; Chapter - 5: Designing the sales proposition; Chapter - 6: The sales process; Chapter - 7: Turning your value proposition into your sales propositions; Chapter - 8: Crafting your sales story; Chapter - 9: Winning business – the 10 laws of value proposition selling
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.15; Economic value added; Customer relations; Selling
• Languages: English
• ISBNs: 9780749479923
• Related ISBNs: 9780749479916
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.