Focus groups : theory and practice /: theory and practice. (2014)

• Record Type: Book
• Further Information: Note: David W. Stewart, Prem N. Shamdasani.
• Other Names: Stewart, David W; Shamdasani, Prem N
• Contents: 1. Introduction: Focus Group History, Theory, and Practice; 2. Group Dynamics and Focus Group Research; 3. Focus Groups and the Research Toolbox; 4. Recruiting Focus Group Participants and Designing the Interview Guide; 5. The Focus Group Moderator; 6. Conducting the Focus Group; 7. Analyzing Focus Group Data; 8. Focus Groups in Practice; 9. Virtual Focus Groups and Other Group Methods; 10. Conclusion
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2014
• Extent: 1 online resource (224 pages)
• Subjects: 300.723; Focus groups; Social sciences -- Research -- Methodology; Social groups
• Languages: English
• ISBNs: 9781483323961
• Related ISBNs: 148332396X
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.