Evolution of the modern sports fan : communicative approaches /: communicative approaches. (2017)

• Record Type: Book
• Further Information: Note: Edited by Andrew C. Billings, Kenon A. Brown.
• Editors: Billings, Andrew C; Brown, Kenon A
• Contents: <span style="Far From Monolithic: The Enigma of the Modern Sports Fan” ; <span style="line-height:2"><span style="font-style:italic;">Andrew C. Billings and Kenon A. Brown ; Unit I.Anatomy of the Modern Sports Fan ; <span style="Highly-Identified Sports Fans’ and Personality Traits” ; <span style="line-height:2"><span style="font-style:italic;">Michael B. Devlin ; <span style="Antecedents and Consequences of Team Identification: What Elements Reinforce NFL Fans’ Identification and How Does This Identification Work on Behavioral Intentions?” ; <span style="line-height:2"><span style="font-style:italic;">Eunyoung Kim and Karla K. Gower ; <span style="Beyond BIRGing and CORFing: Longitudinal Historical Performance Measures and the Impact on Fan Expectations” ; <span style="line-height:2"><span style="font-style:italic;">Stan Diel ; <span style="Of Sport and Schadenfreude: Fandom, Rival Successes and Failures, and the Introduction of Glory Out of Reflected Failure (GORF) Measurements” ; <span style="line-height:2"><span style="font-style:italic;">Andrew C. Billings, Fei Qiao, Kenon A. Brown, and Michael Devlin ; Unit II.Applications for the Modern Sports Fan ; <span style="Athletes as the New Investment Vehicle: Advancing the Meaning of Brand Personas in Sports Media” ; <span style="line-height:2"><span style="font-style:italic;">Brandon K. Chicotsky and Fei Qiao ; <span style="Assessing National Identification in Sports Fan Contexts: Toward a More Cohesive and Robust Measurement” ; <span style="line-height:2"><span style="font-style:italic;">Kenon A. Brown and Andrew C. Billings ; <span style="Team Identification in Traditional and Fantasy Football Fandom: Contradictory or Complementary Concepts?” ; <span style="line-height:2"><span style="font-style:italic;">Yiyi Yang, Andrew C. Billings, and Brody J. Ruihley ; <span style="Feeding a Nationalized Fan Base: U.S. and South African News Coverage of the South African Rugby Team within the 2015 Rugby World Cup” ; <span style="line-height:2"><span style="font-style:italic;">Yiyi Yang ; Unit III. Fallout of Modern Sports Fandom ; <span style="On-Field Perceptions of Off-Field Deviance: Exploring Social and Economic Capital within Sport-Related Transgressions” ; <span style="line-height:2"><span style="font-style:italic;">Coral Rae, Andrew C. Billings, and Kenon A. Brown ; <span style="The Modern Sports Fan Navigating Crises Online: An Examination of Fan-Enacted Crisis Communication” ; <span style="line-height:2"><span style="font-style:italic;">Natalie Brown Devlin ; <span style="Role Models or Criminals? The Effects of Race and Severity of Criminal Activity on Audience Perceptions of Professional Athlete” ; <span style="line-height:2"><span style="font-style:italic;">Amy H. Jones, Joshua B. Dickhaus, and Mark Davis ; Unit IV.The Future of the Modern Sports Fan ; <span style="Uses and Gratifications of Streaming Sport Services Consumers” ; <span style="line-height:2"><span style="font-style:italic;">Melvin Lewis, Lindsey Conlin, and Kenon A. Brown ; <span style="Fanatical Sports Fans Versus Zombie Zealots: Considering Second Screen Involvement for Leveling the Playing Field” ; <span style="line-height:2"><span style="font-style:italic;">Kimberly R. Baker and Andrew C. Billings ; <span style="The Wide World of Sports Gets Even Wider: Virtual Reality (VR), Augmented Reality (AR), and Implications for the Modern Sports Landscape” ; <span style="line-height:2"><span style="font-style:italic;">Melvin Lewis ; <span style="line-height:2">About the Editors and Contributors
• Publisher Details: Lanham : Lexington Books
• Publication Date: 2017
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 306.483; Sports spectators; Mass media and sports
• Languages: English
• ISBNs: 9781498546287
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.