The complete idiot's guide to Facebook marketing. (©2012)

• Record Type: Book
• Other Titles: Idiot's guide to Facebook marketing; Guide to Facebook marketing; Facebook marketing
• Further Information: Note: By John Wayne Zimmerman and Damon Brown.
• Other Names: Zimmerman, John Wayne; Brown, Damon
• Contents: Strategic Facebook marketing. Your Facebook strategy ; Your target market ; Your Facebook marketing plan ; Facebook campaigns ; The voice of your business -- Your business on Facebook. Creating your Facebook account ; Facebook fan pages ; Facebook group pages -- Engaging customers on Facebook. Harnessing the power of friends and fans ; Social media engagement ; Facebook events and pictures ; Viral videos ; Facebook games ; Facebook apps -- Facebook measurement and sales tools. Facebook advertising ; Your page analytics and measurements ; Selling on Facebook ; Local business and Facebook places -- Mastering Facebook. Your social media team ; Should you hire a Facebook consultant? ; Is your business likeable?
• Publisher Details: Indianapolis, IN : Alpha Books
• Publication Date: 2012
• Copyright Date: 2012
• Extent: 1 online resource (xvii, 317 pages), illustrations
• Subjects: 658.8/72; Internet marketing; Social media -- Economic aspects; Online social networks -- Economic aspects; Internet advertising; BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing; BUSINESS & ECONOMICS -- Mail Order; BUSINESS & ECONOMICS -- Marketing -- Direct; BUSINESS & ECONOMICS -- Marketing -- Multilevel; BUSINESS & ECONOMICS -- Marketing -- Telemarketing; Electronic books
• Languages: English
• ISBNs: 9781101576595; 1101576596; 9781101577158; 1101577150
• Related ISBNs: 9781615641543; 1615641548
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.