Judging a book by its cover : fans, publishers, designers, and the marketing of fiction /: fans, publishers, designers, and the marketing of fiction. (2016)

• Record Type: Book
• Further Information: Note: Edited by Nicole Matthews and Nickianne Moody.
• Other Names: Matthews, Nicole; Moody, Nickianne
• Contents: Contents: Introduction, Nicole Matthews; Part 1 Approaches to the Book Cover: The paperback evolution: Tauchnitz, Albatross and Penguin, Alistair McCleery; How books are positioned in the market: reading the cover, Angus Phillips; Relocating Liverpool in the 1990s: through the covers of regional saga fiction, Val Williamson; Empirical studies of the bookshop: context and participant observation in the study of the selling of science fiction and fantasy, Nickianne Moody. Part 2 What makes a Book Popular?: Literary prizes, production values and cover images, Elizabeth Webby; Book marketing and the Booker Prize, Claire Squires; Jerome K. Jerome and the paratextual staging of anti-elitism, Susan Pickford. Part 3 'The Record of the Film of the Book': Cultural Industries and Intertextuality: Pop goes the paperback, Gerry Carlin and Mark Jones; 'Now a major motion picture': the delicate business of selling literature through contemporary cinema, Rebecca N. Mitchell; In real life: book covers in the internet bookstore, Alexis Weedon. Part 4 Translating Covers: Moving Audiences and the Marketing of Books: Cover charge: selling sex and survival in lesbian pulp fiction, Melissa Sky; Addressing 'young adults'? The case of Francesa Lia Block, Chris Richards; Images, messages, and the paratext in Algerian women's writing, Pamela Pears; Bibliography; Index.
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2016
• Extent: 1 online resource (216 pages)
• Subjects: 381.45002; Book covers; Books -- Marketing; Paperbacks -- Marketing; Literature publishing; Popular literature -- Publishing; Authors and readers; Books and reading; Book industries and trade
• Languages: English
• ISBNs: 9781351924672; 1351924672
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.