The complete idiot's guide to memes. (©2010)

• Record Type: Book
• Other Titles: Complete idiot's guide; Memes
• Further Information: Note: By John Gunders and Damon Brown.
• Other Names: Gunders, John; Brown, Damon
• Contents: What is a meme? -- Learning about memes -- The science of memetics -- Pass it on : how memes spread -- Word-of-mouth memes -- Memes and the Internet -- Marketing memes -- Memes in action -- Popular culture -- Technological memes -- Philosophy : the memes we live by -- Sex as a meme -- Religion -- Politics -- Complex memes -- The mischievous, malicious memes -- The marching retromemes -- The layered memeplex -- The doomsday millennial memes -- The passive dormant memes -- The deadly toxic memes -- Defenses against memes -- Memes as infection -- Meme allergies -- Immuno-memes : the meme blockers -- The theories behind memes -- Classic theories -- New meme theories -- Alternative theories.
• Publisher Details: New York, NY : Alpha
• Publication Date: 2010
• Copyright Date: 2010
• Extent: 1 online resource (xix, 316 pages)
• Subjects: 302; Memes; Memetics; Contagion (Social psychology); Memes; Memetics; Contagion (Social psychology); PSYCHOLOGY -- Social Psychology; Contagion (Social psychology); Memes; Memetics; Memes; Memetics; Contagion (Social psychology); Electronic books
• Languages: English
• ISBNs: 9781101440049; 9781101444047; 1101444045
• Related ISBNs: 110144004X; 9781615640355; 1615640355
• Notes: Note: Includes bibliographical references (pages 275-279) and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.