Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising /: how mobile technology is revolutionizing marketing, communications and advertising. (2017)

• Record Type: Book
• Further Information: Note: Daniel Rowles.
• Authors: Rowles, Daniel
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'>Section - ONE: Mobile Marketing in Perspective; <ul style='padding-top:0;list-style:none;'>Chapter - 01: Introduction; Chapter - 02: Understanding the user journey; Chapter - 03: Technology change and adoption; Chapter - 04: Disruption and integration; Chapter - 05: Devices, platforms and technology: why it doesn’t matter; Chapter - 06: The future of mobile marketing; Section - TWO: The Tactical Toolkit; <ul style='padding-top:0;list-style:none;'>Chapter - 07: Introduction; Chapter - 08: Mobile sites and responsive design; Chapter - 09: Mobile and email; Chapter - 10: How to build an app; Chapter - 11: Social media and mobile; Chapter - 12: Mobile search; Chapter - 13: Mobile advertising; Chapter - 14: Augmented reality (AR) and virtual reality (VR); Chapter - 15: Quick Response (QR) codes; Chapter - 16: Location based devices and beacons; Chapter - 17: Near field communication (NFC) and mobile payments; Chapter - 18: Instant messenger apps and Short messaging service (SMS); Chapter - 19: Mobile analytics; Section - THREE: Mobile Marketing Checklists; <ul style='padding-top:0;list-style:none;'>Chapter - 20: Introduction; Chapter - 21: Checklists; Chapter - 22: Conclusions
• Edition: Second edition
• Publisher Details: London : KoganPage
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.872; Internet marketing; Mobile commerce; Cell phone systems
• Languages: English
• ISBNs: 9780749479800
• Related ISBNs: 9780749479794
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.