Rise of rural consumers in developing countries : harvesting 3 billion aspirations /: harvesting 3 billion aspirations. (2016)

• Record Type: Book
• Further Information: Note: Vijay Mahajan with Kathy Warelow.
• Authors: Mahajan, Vijay, 1948-
• Contents: Foreword by A. Didar Singh and Nirankar Saxena; Preface: A Rural Odyssey; Acknowledgements; RECOGNIZING THE RURAL OPPORTUNITY; The Rural Consumer Opportunity; Planting the Seeds of Prosperity in the Rural World; The Influence of Religion in the Emerging Rural World; GROWING AND REAPING RURAL OPPORTUNITY; Growing Consumers in Emerging Rural Markets; Plowing New Routes to Rural Markets; Seeding Innovation and Prosperity Through Technology; Harnessing Innovation to Solve Social Problems; THE RURAL CHALLENGES; The End of the Last Mile; Index
• Publisher Details: New Delhi : Sage Publications Pvt. Ltd
• Publication Date: 2016
• Extent: 1 online resource (212 pages)
• Subjects: 339.4/7091724; Consumers -- Developing countries; Rural population -- Developing countries; Consumption (Economics) -- Developing countries
• Languages: English
• ISBNs: 9789386042316; 9386042312
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.