E-commerce website optimization : why 95% of your website visitors don't buy, and what you can do about it /: why 95% of your website visitors don't buy, and what you can do about it. (2017)

• Record Type: Book
• Further Information: Note: Dan Croxen-John, Johann van Tonder.
• Authors: Croxen-John, Dan; Van Tonder, Johann
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'>Chapter - 1: Introduction to E-Commerce Website Optimization; Chapter - 2: The Kick-Off; Chapter - 3: How People Buy; Chapter - 4: Essential Research; Chapter - 5: Add Depth with Further Research; Chapter - 6: Merchandising Analytics; Chapter - 7: Creating the Optimization Plan; Chapter - 8: Hypotheses and Creative Work; Chapter - 9: Testing Your Hypothesis; Chapter - 10: Personalisation; Chapter - 11: Optimizing the Optimization; Chapter - 12: People and Culture; Chapter - 13: Multilingual Conversion Optimization; Chapter - 14: Launching a New Website
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.872; Internet marketing; Internet advertising; Search engines; Web sites -- Design
• Languages: English
• ISBNs: 9780749475390
• Related ISBNs: 9780749475383
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.