Media literacy. (2015)

• Record Type: Book
• Further Information: Note: W. James Potter.
• Authors: Potter, W. James
• Contents: Introduction. Why increase media literacy? -- Media literacy approach -- Audiences. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Content. Mass media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Effects. Broadening our perspective on media effects -- How does the media effects process work? -- The springboard. Helping yourself and others to increase media literacy -- Confronting the issues. Media ownership -- Media piracy -- Sports -- Media violence -- Advertising -- Privacy -- Glossary -- References -- Index.
• Edition: Eighth edition
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2015
• Extent: 1 online resource (576 pages)
• Subjects: 302.2/3; Media literacy; Media literacy
• Languages: English
• ISBNs: 9781483379340; 1483379345
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.