Kids and branding in a digital world. ([2016])

• Record Type: Book
• Further Information: Note: Barrie Gunter.
• Authors: Gunter, Barrie
• Publisher Details: Manchester : Manchester University Press
• Publication Date: 2016
• Copyright Date: 2016
• Extent: 1 online resource
• Subjects: 658.827083; Communication Studies; Brand name products; Child consumers; Mass media and children; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; SOCIAL SCIENCE / Media Studies; Brand name products; Child consumers; Mass media and children; Advertising & Society; Advertising; BUSINESS & ECONOMICS -- Marketing -- General; SOCIAL SCIENCE -- Media Studies; Electronic books
• Languages: English
• ISBNs: 9781784997106; 1784997102
• Related ISBNs: 9780719097874; 9781784992453; 1784992453
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed October 27, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.