Built to grow : how to deliver accelerated, sustained and profitable business growth /: how to deliver accelerated, sustained and profitable business growth. (2017)

• Record Type: Book
• Further Information: Note: Royston Guest.
• Authors: Guest, Royston
• Contents: Introduction Why Great by Design? What Great by Design is not How to use Great by Design The added benefit to you Chapter 1: The fundamentals of business growth: Your AMR strategy The first BIG idea Your AMR strategy Your business growth formula: How the numbers work The profit impact AMR in action Developing multiple strategies Become really curious Summary Chapter 2: Your Business Growth Transformation Framework® (BGTF) Adopt a Success Modelling approach Your Business Growth Transformation Framework® Your recipe for success Summary: Setting a foundation of great habits Chapter 3: Inspirational Leadership Developing your leadership culture Why the leader-follower structure is at odds with developing a leadership culture The solution: leader-leader The four types of leaders Turning your organisational design upside down Developing your leadership traits and style Summary Chapter 4: Building a High Performing Organisation Vision / Purpose Values / Behaviours Strategic Plan Disciplined Execution Performance Culture Summary Chapter 5: Business Purpose, Aspirational Goals, and Growth Strategy The power of your WHY Caution: Two pitfalls to avoid in finding your WHY Life is like a boomerang Translating your personal WHY into your businesses’ WHY Aligning your businesses WHY with your peoples’ personal WHY What business are you really in? Your goal before you move on Summary Chapter 6: Market Potential Strategy Alignment of your aspirational goals with the market potential Segmenting and profiling the opportunity Why consumers buy and how the competition can impact your market potential? Market potential and ‘The four seasons calendar’ Summary Chapter 7: Compelling Value Proposition Strategy What customers really care about Essentials of a Compelling Value Proposition Introducing the Benefits Track Zooming in and Zooming Out When technology impacts your Compelling Value Proposition So, are you ready? Market research through your customer lens Summary Chapter 8: Customer Strategy The big idea The Experience Economy The digital age is transforming the game Making it real for your business Measures that matter Summary Chapter 9: Marketing and Communications Strategy The Purpose of Marketing and Communications Interdependency with your other strategies Trends Shaping the Marketing Landscape Defining the Brand Writing your marketing and communications strategy Turning strategy into ACTION through your Marketing Plan Measures that matter Summary: A science . . . and an art Chapter 10: Business Development and Sales Strategy Internal brand positioning of sales Who’s in sales in your business? A scientific approach Summary: Selling Success Chapter 11: People Strategy Are people a cost or an investment in your business? The BIG idea: Creating your Employee Value Proposition Summary Chapter 12: Operational Excellence Strategy Practice makes perfect . . . or does it? The need for a robust operational strategy Applying the 7 Guiding Principles in your quest for Operational Excellence Embracing Technology as a competitive advantage Operational improvement never stops Summary Chapter 13: Finance and Governance Change your mind set. . .change the game Keeping score . . . The challenge Measures that matter Your three most important financial tools Reality check The exciting news Funding routes: the upsides and downsides Summary Chapter 14: Control the Controllable Chapter 15: Your journey to Mastery Being committed and in the arena A never-ending pursuit of personal mastery Index
• Publisher Details: Chichester, West Sussex, United Kingdom : John Wiley & Sons
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 338.6/42; Strategic planning; Small business -- Growth; BUSINESS & ECONOMICS / Industries / General; Electronic books
• Languages: English
• ISBNs: 9781119318156; 1119318157; 9781119318132; 1119318130
• Related ISBNs: 9781119318095
• Notes: Note: Includes bibliographical references and index.; Note: Description based on print version record and CIP data provided by publisher.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.