Creative truth : start & build a profitable design business /: start & build a profitable design business. (2016)

• Record Type: Book
• Further Information: Note: Brad Weaver.
• Authors: Weaver, Brad
• Contents: Cover; Title; Copyright; Contents; About the Author; Why This Book, Why Now?; Acknowledgments; 1. Full Measures: The Creative Business Mindset; Follow Your Passion, Fall Off a Cliff; Business in The Front, Creative in The Back; It's No Longer a Hobby; 2. Rookie of the Year: Pushing the Start Button; You'll Never Be Ready, But Do It Anyway; How to Start; When to Start; Who You Need (Your Services Army); Where to Start (Finding a Home); The Truth About Starting; What You Actually Need-The Minimal Starter List; 3. The Hunt: Sales, Marketing, and Getting Client Work; Getting Clients. Two Sides of MarketingBuilding the Machine; How to Sell Creative Services; Your Online Presence; The Geometry of Business: Targeted Vertical and Horizontal Marketing; Quick Marketing Tips; 4. Basic Rocket Science: Pricing Your Work; Building a Pricing Strategy; Finding Your Shop Rate and Knowing What You Need; Raising Your Rates; Pricing Model 1: Hourly Billing; Pricing Model 2: Project-based and Flat-fee Pricing; Pricing Model 3: Value-based Pricing; Pricing Model 4: Retainer Pricing; Pricing Model 5: Package Pricing; Pricing Model 6: Performance-based Pricing. Pricing Model 7: Equity PricingAdditional Pricing Factors; 5. Home Economics: Getting Paid-Contracts, Operations, and Billing; Proposals; Contracts; Working For Free; Documents; A Very Short List of Very Important Documents; Getting Paid-Invoicing, Billing, and Collections; Cash Flow; 6. A Very Delicate Matter: Managing Client Expectations; Setting Client Expectations; Communications and Project Management; Client Revisions and Scope Creep; Copyright and Intellectual Property; Long-term Client Relationships; When Things Go South; 7. Done is Better Than Perfect: Doing the Work. Deadlines-Just Ship ItImpostor Syndrome; Procrastination; Scheduling and Time Management; Delegation; Side Projects; 8. The Art of Discourse: Community, Collaboration, and Showering Regularly; Avoid Isolation; Build Relationships; Build an Audience; Build Bridges; Build Collaborations; 9. No Time Like the Future: Growing Your Creative Business; Freelancers vs. Employees; Hiring Help; Scaling; Partnerships and Mergers; Office Space; Failure is An Option; 10. Taking a Break from All Your Worries: This Creative Life; Mind; Body; Stop Being Busy; Burnout; Embrace the Ups and Downs. About That CourageGo and Grow; Index.
• Publisher Details: New York : Focal Press
• Publication Date: 2016
• Extent: 1 online resource, illustrations (black and white, and colour)
• Subjects: 745.40681; Design services -- Management; Design -- Vocational guidance; Creative ability; Creative ability; Design services -- Management; Design -- Vocational guidance; Electronic books
• Languages: English
• ISBNs: 9781317541554; 1317541553; 9781317541561; 1317541561; 9781317541547; 1317541545; 9781315727981; 1315727986
• Related ISBNs: 9781138844896
• Notes: Note: CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.