The business of gamification a critical analysis /: a critical analysis. (2016)

• Record Type: Book
• Further Information: Note: Edited by Mikolaj Dymek and Peter Zackariasson.
• Editors: Dymek, Mikolaj; Zackariasson, Peter, 1972-
• Contents: Introduction / Mikolaj Dymek -- About the editors -- About the contributors -- Internal organisational perspectives -- Roleplaying games at work : about management, gamification and effectiveness / Emmanuelle Savignac -- Feeding the red critter : the gamification of project management software / Raul Ferrer Conill -- Gamification as ideological praxis : on play, games and the modding of management / Alf Rehn -- External organisational perspectives -- Game of gamification : marketing, consumer resistance and digital play / Lena Olaison and Saara L. Taalas -- Win, earn, gain : gamification in the history of retailing / Franck Cochoy and Johan Hagberg -- Inside the gamification case of a mobile phone marketing campaign : the amalgamation of game studies with marketing communications? / Mikolaj Dymek -- Samsung nation : a gamified experience / Tracy Harwood and Tony Garry -- Play a game, save the planet! : gamification as a way to promote green consumption / Christian Fuentes -- Conceptual perspectives -- Gamification for sustainability : beyond the ludo-aesthetical approach / Per Fors and Thomas Taro Lennerfors -- Designing for the play instinct : gamification, collective voodoo and mumbo jumbo / Stephen Webley and Karen Cham -- Total gamification and the limits of our imagination / Per H. Hedberg and Mattias Svahn -- Old things : new names / Peter Zackariasson -- Index.
• Publisher Details: New York : Routledge
• Publication Date: 2016
• Extent: 1 online resource (252 p.)
• Subjects: 338.4/77948; GAMES / General; Video games industry; Video games -- Marketing; Business enterprises -- Technological innovations; BUSINESS & ECONOMICS / Industries / General; BUSINESS & ECONOMICS / Industries / Computer Industry; Electronic books
• Languages: English
• ISBNs: 9781317581444
• Related ISBNs: 131758144X; 9781138824164
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.