Piwik web analytics essentials. (2012)

• Record Type: Book
• Further Information: Note: Stephan A. Miller.
• Other Names: Miller, Stephan A
• Contents: Piwik Web Analytics Essentials; Piwik Web Analytics Essentials; Credits; About the Author; About the Reviewers; www.PacktPub.com; Support files, eBooks, discount offers and more; Why Subscribe?; Free Access for Packt account holders; Preface; What this book covers; What you need for this book; Who this book is for; Conventions; Reader feedback; Customer support; Downloading the example code; Errata; Piracy; Questions; 1. Installation and Setup; Meeting system requirements; Downloading Piwik; Downloading Piwik with SSH; Uploading to a web hosting account. Uploading using cPanel or other file managersUploading using FTP; Creating a database for your installation; Creating a user and database for Piwik in cPanel; Creating a user and database for Piwik with phpMyAdmin; Creating a user and database for Piwik with SSH; Using the Piwik installation wizard; Securing Piwik; Backing up Piwik; Updating Piwik; Using Piwik for high traffic websites; Dedicated server; Adding RAM; PHP caching; Nginx or lighttpd; Cron your archiving; Disabling real-time reports; Deleting old logs; Load balancers and multiple servers; Limiting tracked URLs; Summary. 2. Using Piwik's Interface and ReportsNavigating the Piwik interface; Using Piwik's Menus; The Sign In menu; The top bar; The main menu; Customizing the dashboard; Changing the dashboard layout; Setting a date range; Adding widgets to the dashboard; Moving and removing widgets; Finding the right report widget for the job; Visitors; Actions; Referrers; SEO; Visitor settings; Goals; Visits Summary; Live!; Reading a Piwik report; Customizing graph metrics; Managing e-mail reports; Summary; 3. Tracking Visitors with Piwik; Using the Piwik JavaScript tracking code. Functioning of default JavaScriptTriggering page views manually; Customizing page names; Customizing tracking URLs; Configuring Piwik's tracking cookies; Setting up download and outlink tracking; Disabling link tracking; Triggering link tracking; Downloading file extensions; The download/outlink pause timer; Using other Piwik JavaScript API methods; setRequestMethod(method); discardHashTag(bool); setCountPreRendered(bool); setDoNotTrack(bool); killFrame(); redirectFile(url); setHeartBeatTimer(minumumVisitLength, heartBeatDelay); getVisitorId(); getVisitorInfo(); Using multiple trackers. Using asynchronous trackingSummary; 4. Setting Up and Tracking Goals; Defining goals; Desired actions; Conversions and conversion rate; Setting up goals in Piwik; Setting up revenue tracking; Triggering conversions manually; Viewing Goals overview reports; Using goal detail reports; Analysing reports; Summary; 5. Tracking Marketing Campaigns; Tracking campaigns using URL parameters; Tracking paid searches; Using Google ValueTrack; Using Microsoft Ad Center dynamic text; Using Yahoo! Search Marketing's URL tagging; Creating campaign URLs the easy way; Tracking social media campaigns.
• Publisher Details: Birmingham : Packt Publishing
• Publication Date: 2012
• Extent: 1 online resource (506 pages)
• Subjects: 006.76 025.04; COMPUTERS -- General; Web usage mining; Internet users -- Statistics -- D ata processing; Web site development; COMPUTERS -- Online Services -- Resource Directories; COMPUTERS -- System Administration -- Storage & Retrieval; COMPUTERS -- Web -- Web Programming; COMPUTERS -- Web -- Search Engines; Electronic books
• Languages: English
• ISBNs: 9781849518499; 1849518491
• Related ISBNs: 1849518491
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.