Blogger : beyond the basics : customize and promote your blog with original templates, analytics, advertising, and SEO /: beyond the basics : customize and promote your blog with original templates, analytics, advertising, and SEO. (2008)

• Record Type: Book
• Further Information: Note: Lee Jordan.
• Other Names: Jordan, Lee (Lee S.)
• Contents: Preface -- Chapter 1: All Blogs Are Not Equal -- Meet Georgia Peach, Fanatical Fruitier -- The Way She Blogs Now -- What's Out There -- Cooking with Amy -- Meeblog -- BoingBoing -- Innocent Drinks -- What They Share -- Time to Plan -- Defining Goals -- Attract More Readers -- Reinforce her Brand, Build a Community -- Sell More Fruits, Explore New Revenue Opportunities -- Measure and Improve -- Summary -- Chapter 2: Customize and Create Templates -- Choosing a Theme -- Presentation-It's About the Visual Things -- Changing Blogger Templates without Code -- Use the Test Blog -- Customizing Page Elements -- Managing Page Elements -- Editing the Header Page Element, Title, and Description -- Replacing the Header Image -- Changing Blog Templates -- Changing the Fonts and Colors -- Choosing High Contrast Text Colors -- Matching the Font to the Blog -- Choosing an Effective Layout -- The Usual Suspects -- Pruning the Template Code -- Designing the Visual Look -- Preparing to Style the Post Content Block -- Adding a Custom Variable Tag to the Template -- Displaying an Image Next to the Title of Each Post -- Adding Background Images to Post Text Blocks -- Spicing up the Sidebar -- Styling the Footer Section -- Styling the Header Section of the Template -- Adding Polish to the Template with Style(s) -- Creating Visual Interest with Backgrounds and Borders -- Creating a Three-column Template -- Preparing to Modify Your Current Template -- Tweaking Template Images -- Summary -- Chapter 3: Social Bookmarking -- How Social Bookmarking Works -- Submitting Posts without Bookmarks -- Sharing Posts by Email -- Adding Bookmarks to Blogs -- Choosing the Right Bookmarks for Your Blog -- Deciding Which Bookmark Services to Use -- Using Simple Text Link Bookmarks -- Adding Social Bookmark Buttons -- Offering Multiple Bookmarks with One Button -- Adding Dynamic Counters to Bookmark Links -- Adding Multiple Counter Scripts Simultaneously -- Attracting Readers with Links -- What People are Tagging -- Planning an Article -- Building an Audience with Regular Posts -- Summary -- Chapter 4: Joining the Blogosphere -- Backlinks, Trackbacks, & Pingbacks -- Configuring Backlinks -- Why You Need Backlinks -- Trackbacks Added Automatically -- Viewing Multiple Backlinks -- Being a Backlinker -- Maintaining Backlinks -- Using a Trackback Service -- Trackbacking Non-Blogger Blogs -- Biogrolls -- Setting up Biogrolls -- Caring for Biogrolls -- Linkbaiting Bloggers -- Attract Attention -- Find a Unique Story Angle -- Create Controversy -- Technorati and Other Blog Networks -- How Blog Networks Work -- Summary -- Chapter 5: Using Widgets -- Adding a Blogger Page Element Widget -- Widgets Your Readers Want -- Adding a Custom Third-party Widget -- Adding Interactive Third-Party Widgets -- Interacting with Visitors Using Chat -- Social Network Badges -- E-commerce with Blogger -- Using Product Sales Widgets -- Offering Products as an Amazon Affiliate -- Providing PayPal Service on Your Blog -- Blogger and Third-Party Widgets -- Crafting Custom Blogger Widgets -- Anatomy of a Widget -- Choose Your Widgets Wisely -- Picking the Right Widgets -- Widget Matching Matrix -- Ways to Pick Widgets -- Planning for Future Widgets -- Using Experimental Widgets -- Summary -- Chapter 6: RSS and Atom Syndication -- How Site Feeds Work in Blogger -- Choosing a Feed Protocol for Your Blog -- Multiple Feed Protocol Icons Confuse Visitors -- Discovering the Post URL of Your Blogger Blog -- Grabbing Feeds with Safari -- Managing Blogger Feeds -- Basic Feed Settings -- Advanced Feed Settings -- Redirecting Feeds -- Promoting Your Blog with Feed Chicklets -- More Ways to Publicize Your Feed with FeedBurner -- Updating Google Sitemaps for Redirected Feeds -- Give Visitors the Feed They Need with SmartFeed -- Notifying Services with PingShot -- Label Specific Feeds -- Offering Feeds by Label -- Measuring Feed Success -- Showing Your Success with FeedCount -- Using FeedBurner Stats -- Adding Outside Feeds to Your Blog -- Test Driving Blogger Subscription Links -- Making it Easy for Visitors to Add Your Feeds -- Subscription Links versus FeedBurner Redirect -- Summary. Chapter 7: Making Money with Ads -- Eating a Google AdSense and Blogger Sandwich -- Setting up Google AdSense for Your Blog -- Creating AdSense Ads with Blogger Page Elements -- Using Custom AdSense Ads -- Considering Your AdSense Options -- Designing Your AdSense Ads -- Putting YouTube Videos to Work with Video Units -- Before You Begin -- Managing Video Unit Players -- AdSense for Search -- Adding a Custom AdSense for Search to Your Blog -- Setting up Referral Ad Units -- Why Not to Use Referrals -- Getting the Most Out of AdSense Ads -- Managing Ads in AdSense -- Using Advanced Reports -- Generating Reports -- Viewing Reports -- Using AdSense Filters -- Monetizing Blog Feeds with FeedBurner -- Ways to Monetize -- FeedBurner Ad Network (FAN) -- Displaying AdSense Ads with FeedFlare -- Managing AdSense Content Ad Units in FeedBurner -- Discovering Other Advertising Programs -- Amazon Affiliate Ads -- Project Wonderful -- BlogAds -- Summary -- Chapter 8: Measuring Site Performance with Google Analytics -- Setting up Analytics -- Time for Action!-Activating Google Analytics -- Adding Tracking Code without Editing Your Template -- Administrating Google Analytics -- Managing Website Profiles -- Adding Additional Profiles -- Managing Users with Access Manager -- Preparing to Add a User -- Editing Existing Users -- Deleting Users -- Controlling Data with Filters -- Setting up Filters -- Understanding Regular Expressions -- Processing Data Using Custom Filters -- Types of Custom Filters -- Managing Ad Campaign Metrics -- Tracking Campaigns -- Tagging Campaign Items -- Experiencing URL Builder -- Identifying Campaign Tags -- AdWords Integration -- Analyzing Keyword Effectiveness -- Driving the Reports Dashboard -- Navigating the Dashboard -- Using the Left Menu of the Dashboard -- Exploring the Main Dashboard Overview Section -- Customizing the Dashboard Overview -- Viewing Reports -- Analyzing Reports -- Emailing Reports -- Evaluating Performance with Goals -- Tracking Performance with Goals -- Editing Goals -- Improving Your Blog with Google Analytics -- Analyzing Navigation -- Exploring Entrance Sources -- Discovering Entrance Keywords -- Interpreting Click Patterns -- Understanding Site Overlay -- Summary -- Chapter 9: Search Engine Optimization -- Seeing a Blog through Search Engine Goggles -- Performing a Search-Which Blogs Rank High -- What High Ranking Blogs Do Right -- Using Tools to Evaluate a Blog -- Using the Google PageRank Button -- Discovering Search Engine Reach Using Tools -- Improving Search Engine Rank with Web Standards -- Validating Your Blog Template -- Blog SEO Checklist -- Planning Improvements -- Creating a List of Improvements -- Ten Ways to Optimize a Blog for Search Engines -- Wearing a White Hat -- Developing Improvement Strategies -- Prioritizing Improvements -- Optimizing Your Blog for Search Engines -- Optimizing On-site -- Seeding the Blog Title & Description with Keywords -- Allowing Search Engines to Find Your Blog -- Fertilizing Content with Keywords -- Optimizing Image and Video Posts for Current Searches -- Submitting Rich Media Content for Indexing -- Improving Template Validation -- Optimizing with Off-Site Techniques -- Adding a Blog to Google Webmaster Tools -- Adding a Sitemap using Google Webmaster Tools -- Communicating with Search Engine Spiders -- Understanding User-Agent Behavior in Robots.txt -- Measuring Optimization Success -- Evaluating the Impact of Improvements -- Tools and Resources -- Maintaining Your SEO Status -- Controlling the Destiny of Your Blog -- The Secret to Search Engine Attraction -- Search Engines Crave Rich Media Content -- Why Search Engines Care about Rich Media Content -- Summary -- Chapter 10: Website Integration -- Adding Website Navigation -- Preparing to Add Navigation -- Creating a Multi-Level Menu for a Blog -- Using Widgets on Your Site to Share Your Blog -- Publicizing Blog Articles with Headline Animator -- Publicizing Your Blog with SpringWidgets -- Adding Twitter Updates to Your Website -- Integrating the Look of Your Blog & Website -- Using the Same Fonts -- Choosing the Same Colors -- Using Blogger with a Custom Domain -- Deciding How to Publish Your Blog -- Publishing to a Current Domain Using FTP -- FTP Errors and Solutions -- Using a New Custom Domain -- Purchasing a New Custom Domain -- Summary.
• Publisher Details: Birmingham : Packt Publishing
• Publication Date: 2008
• Extent: 1 online resource (356 pages)
• Subjects: 006.7/52; Blogs; Business -- Blogs; Blogs; Business; Blogs
• Languages: English
• ISBNs: 9781847193186
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.