Music business handbook and career guide. (2015)

• Record Type: Book
• Authors: Baskerville, David; Baskerville, Tim
• Contents: Part 1: Setting the Stage; Chapter 1: Overture; Music and Society: We’ve Got Music in Us; Art Versus Commerce: Music Changes Everything; Historical Development; Chapter 2: The Digital Millennium; The Double-Edged Sword; Internet Synergy; Labels Sow Seeds of Self-Destruction; Smaller, Cheaper, Faster, Better (?); The Economics of Digital Distribution: Change and Evolution; The New Economic Order; The Digital Future; Chapter 3: The Music Business System; Help Wanted!; Getting Through the Maze; Show Me the Money; Tools of the Trade: Everybody’s Gotta Learn Sometime; Part 2: Copyright, Songwriting, Publishing, and Licensing; Chapter 4: Music Copyright; Background; Essential Provisions; Key Terms; Coverage; Exclusive Rights; Fair Use of Copyrighted Material; Copyright Ownership; Transfer or Assignment; Work Made for Hire; Musical Arrangements; Sound Recordings; Compulsory Mechanical License; Royalty Payments (Section 115[c]); Duration of Copyright; Formalities; Infringement, Remedy; Record Counterfeiting, Penalties; Changing Laws; Rights in Names and Trademarks; A Final Note on Law; Chapter 5: Professional Songwriting; The Market; Predictors of Success; The Craft; The Business of Writing; Income Sources; Publishing Options; Evaluating Publishers; The Songwriters Guild of America; Contract Reassignment or Default; Breaking In; Chapter 6: Music Publishing; Types of Publishers; Subpublishing; Administration; Contracts With Writers; Split Publishing, Copublishing; Copyright Protection: Sampling; Promotion, Advertising; Income Sources; Trade Associations and Rights Administration; Chapter 7: Music Licensing; Music Rights: An Overview; Performing Rights Organizations; Keeping Track of the Music; Membership Options; Mechanical Licenses; Synchronization Licenses; Cable Television Licenses; Video Licenses; Transcription Licenses; Special Use Permits; Jukebox Licenses; Dramatic Music Rights; Creative Commons; Part 3: Managing Artist Relationships; Chapter 8: Agents, Managers, and Attorneys; Agents; Managers; Attorneys; Chapter 9: Artist Management; Discovering Each Other; The Financial Relationship; Manager’s Commission; The Manager’s Role; Advancing the Career; Personal Management Agreement; Chapter 10: Unions and Guilds; American Federation of Musicians; SAG-AFTRA; American Guild of Musical Artists; American Guild of Variety Artists; Actors’ Equity Association; International Alliance of Theatrical Stage Employees; Other Unions and Guilds; Part 4: The Recorded Music Industry; Chapter 11: Record Labels; Perspective; Major Labels; Independent Labels; Specialty Labels; Record Company Structure; Trade Associations; Chapter 12: Artists' Recording Contracts; AFTRA Agreements; AFM Agreements; Royalty Artist Contracts; Chapter 13: Record Production; Record Producers; Matching Producer to Artist; Production Deals; The Recording Studio: Operation and Selection; The Five Stages of Record Production; Getting Started in the Business; Professional Associations; Chapter 14: Record Label Marketing and Distribution; The Marketing Plan; The Elements of a Marketing Plan; Record Distribution; Chapter 15: Marketplace Research; Understanding the Consumer; Research Topics; Data Sources; Part 5: Live Performance; Chapter 16: Concert Production; Concert Promotion; Getting Started; Booking the Artist; Making an Offer; The Art of the Deal; Contracts; Marketing; Publicity and Public Relations; Sponsorships; The Future of Live; Chapter 17: Concert Venues; Venue Contracts; Ticketing; Licensed Merchandise; Venue Trade Association; Chapter 18: Arts Administration; Perspective; Representative Organizations; Symphonic Music; Funding the Arts; Classical Artist Management; Administration; Part 6: Music in the Marketplace; Chapter 19: Music in Radio; Types of Broadcast Radio Stations; Audience Identification and Market Research; Spectrum of Formats; How Commercial Radio Stations Work; Chapter 20: Music in Television and Video; Variety and Talk Shows; Music Specials/Events/Awards Shows; Theme Songs; Background Music and Foreground Spotlights; The Evolving TV Picture; MTV and the Rise of the Music Video; Music Video Economics and Distribution; Chapter 21: Dramatic Scoring for Movies, TV, and Games; Background; The Craft; Music Scoring for TV; Music Scoring for Video Games; Production Music Libraries; Hiring Practices; Chapter 22: Music in Advertising; Influences on Style; Jobs; Music Uses; Budgets; Station Branding Logos; The Agency Role; Spot Production; Chapter 23: Music and Theater; Types of Musical Theater; Theater Associations; Production Components; Chapter 24: Music Products; Music Retailers; Sales Leaders; Promotion of Musical Products; A Changing Industry; Trade Associations; Opportunities for Employment; Chapter 25: Business Music and Production Libraries; Foreground and Background Music; Business Music; Production Music Libraries; Part 7: The Entrepreneurial Musician; Chapter 26: The DIY Toolkit; The Economics of Indie; The Direct-to-Fan Era; Doing the Math; Making Money With “Free”; Tools of the Trade; Online Platforms: Now You See It, Now You Don’t; Conclusion; Chapter 27: Starting Your Own Business; Getting the Process Started; Choosing a Name; Forms of Ownership; Permits and Legal Issues; Raising Funds; Marketing; Accounting and Finance; Keeping Track of the Money; Operations Management; Management; Where To From Here?; Part 8: Career Planning and Development; Chapter 28: Career Options; Creative Careers; Directing/Producing Careers; Performing Careers; Teaching Careers; Broadcasting/Film/Video Game Careers; Music-Related Careers; Entrepreneurs/Starting Your Own Business; Chapter 29: Career Development; Defining Goals; Climbing the Ladder; Finding Work; Part 9: The Global View; Chapter 30: The World Outside the United States; Chapter 31: International Copyright; Copyright Conventions; Multilateral Agreements; Bilateral Treaties; Intergovernmental Bodies and International Industry Organizations;
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2015
• Extent: 1 online resource (616 pages)
• Subjects: 780.2373; Music -- Vocational guidance -- United States; Music trade -- Vocational guidance -- United States; Music trade -- United States -- Handbooks, manuals, etc
• Languages: English
• ISBNs: 9781506303154; 1506303153
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.