Navigation Design and SEO for Content-Intensive Websites : A Guide for an Efficient Digital Communication /: A Guide for an Efficient Digital Communication. (2016)

• Record Type: Book
• Further Information: Note: Mario Pérez-Montoro, Lluís Codina.
• Authors: Pérez-Montoro, Mario; Codina, Lluís
• Contents: 1. Introduction: Content-Intensive Websites: the Future of Digital Communication First Part: Navigation Experience Design 2. Basis of Navigation 2.1. Digital Navigation 2.2. Navigation Systems Typology 2.3. Systems for Semantic Navigation 2.4. Navigation for Mobile Devices 3. Designing User Experience 3.1. User-Based Methodologies 3.2. Persona and Scenarios 3.3. Card Sorting 4. Prototyping for Navigation 4.1. Prototyping Functions 4.2. Computer Tools 4.3. Online Tools Second Part: Findability and Search Experience Optimization 5. The basis of SEO 5.1. The Search Engines: General and Vertical Search Engines 5.2. The SEO Factors 6. The SEO for rich content sites 6.1. Google News 6.2. Optimizing the Search Experience 6.3. SEO for News Content 6.4. SEO for Images 6.5. SEO for Video 7. SEO and Mobile Web 7.1. Mobile Web 7.2. Search Behavior in Mobile Web 7.3. Optimizing Sites for Mobile Web
• Publisher Details: Chandos Publishing
• Publication Date: 2016
• Extent: 1 online resource (178 pages)
• Languages: English
• ISBNs: 9780081006771; 0081006772
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.