Design for business. Volume 2 (2014)

• Record Type: Book
• Further Information: Note: Editor, Gjoko Muratovski.
• Editors: Muratovski, Gjoko
• Contents: FrontCover; Title; Copyright; Contents; Foreword; Preface; Design matters; The missing link?; Typography and research-led practice; The competitive battleground of colours, logos and taglines in brand identity; Allocating the consumer researchbudget: Trying out the new or the triedand true?; Ambush marketing: Nike and the London 2012 Olympic Games; Nike and the London 2012 Olympics -A conversation with Quan Payne (Part 1); Nike and the London 2012 Olympics -A conversation with Quan Payne (Part 2); The role of design in building publicvalue: The case of the AustralianTaxation Office. Collaborating with design consultancyfirms for effective strategic decisionmakingin new product developmentDesigning competitive edge throughjob ads: A content analysis ofseek.com.au; 'Ethicalization' and greenwashing: Business, sustainability and design; Design thinking to grow the market: Developing products that address industry and consumer need; Design research: Past and future -A conversation with Dan Formosa; Acknowledgements; BackCover.
• Publisher Details: Bristol, UK Chicago, IL, USA : Intellect
• Publication Date: 2014
• Extent: 1 online resource, illustrations
• Subjects: 741.6068; Design services -- Marketing; Commercial art -- Marketing; Design services -- Management; Commercial art -- Management; New business enterprises; Design; Industrial design; Sustainability; Commercial art -- Management; Commercial art -- Marketing; Design services -- Management; Design services -- Marketing; New business enterprises; Electronic books
• Languages: English
• ISBNs: 9781783203772; 1783203773
• Related ISBNs: 9781783203765; 1783203765
• Notes: Note: Includes bibliographical references.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.