Transforming type : new directions in kinetic typography /: new directions in kinetic typography. (2015)

• Record Type: Book
• Further Information: Note: Barbara Brownie.
• Authors: Brownie, Barbara
• Contents: FC; Half title; Title; Copyright; Contents; List of illustrations; Introduction; Towards a classification of temporal typography; A note on terminology; PART ONE Mapping the field: Categories of kineticism; 1 What is kineticism?; Typography in temporal media; Temporal typography; Serial presentation; Scrolling typography; Dynamic layout; Kinetic typography: Motion and change; 2 Global v. local events; Global displacement and local kineticism; Elasticity or transformation; 3 Local kineticism and fluctuating identity; Fluid typography; Metamorphosis; Construction; Revelation. A note on false fluidityPART TWO Issues in transforming typography; 4 Illusory space: The page and screen as a virtual environment; Construction in three-dimensional space; Revelation in three-dimensional objects; 5 Legibility and asemisis in fluid typography; Legibility at the poles of transformation; A temporal relationship between word and image; Fluctuating legibility and asemisis; Asemisis and the search for new knowledge; 6Reactive and generative behaviors; Interactivity and reactivity; Generative typography: The next step in reactivity; PART THREE Case studies. 7 Fluid branding: Channel 4 and its imitatorsMartin Lambie Nairn and new forms of kinetic branding; Modularity and text/image relationships in the Channel 4 logo; Masquerade and illusion; Influence; Ident families; 8 Telling titles: The credit sequences of Kyle Cooper and his peers; Bridging the gap between typography and film; Overlaying and integration; Kyle Cooper and text/image relationships; 9 Kinetic poetry; Temporal poetry and the static page; Kineticism as performance; Fluidity in holopoetry; Conclusion; Kineticism elsewhere; Appendix: Categories of Temporal Typography; Notes.
• Publisher Details: London : Bloomsbury
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 686.2/2; History of art: Byzantine & Medieval art c 500 CE to c 1400; Graphic design (Typography); Kinetic art; Credit titles (Motion pictures, television, etc.); Logos (Symbols); CRAFTS & HOBBIES -- Book Printing & Binding; DESIGN -- Book; TECHNOLOGY & ENGINEERING -- Technical & Manufacturing Industries & Trades; Credit titles (Motion pictures, television, etc.); Graphic design (Typography); Kinetic art; Logos (Symbols); Typographie; Kinetik; Bewegung; Design -- General; Design -- Graphic Arts -- General; History of art & design styles: from c 1900; Electronic books
• Languages: English
• ISBNs: 9780857855336; 0857855336; 9780857855664; 0857855662
• Related ISBNs: 9780857857675; 0857857673; 9780857856333; 0857856332
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.