Celebrity capital : assessing the value of fame /: assessing the value of fame. (2014 copyright 2014)

• Record Type: Book
• Further Information: Note: Barrie Gunter.
• Other Names: Gunter, Barrie
• Contents: Preface 1. What is Celebrity Capital? 2. The Psychological Capital of Celebrity 3. The Consumer Capital of Celebrity 4. The Corporate Capital of Celebrity 5. The Political Capital of Celebrity 6. The Health Capital of Celebrity 7. The Evolving Capital of Celebrity.
• Publisher Details: New York : Bloomsbury Academic
• Publication Date: 2014
• Extent: 1 online resource (264 pages)
• Subjects: 306.4; Social Science -- Media Studies; Celebrities in mass media; Fame -- Economic aspects; Fame -- Social aspects; Branding (Marketing); Mass media and business; Consumer behavior; SOCIAL SCIENCE / Media Studies; Media studies
• Languages: English
• ISBNs: 9781628927375; 1628927372
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.