How to launch a magazine in this digital age. (2013 copyright 2013)

• Record Type: Book
• Further Information: Note: Mary Hogarth, edited by John Jenkins.
• Other Names: Hogarth, Mary, 1968-; Jenkins, John, 1934-
• Contents: Machine generated contents note: -- Introduction 1. A gap in the market 2. Developing your magazine 3. Target audiences 4. Publishing strategies: print, digital & online 5. A sustainable business model 6. Branding and editorial concepts 7. Distribution strategies 8. Your team 9. Advertising & other revenue streams 10. Production: Print, digital & online 11. A successful launch 12. Conclusion.
• Publisher Details: New York : Bloomsbury Academic
• Publication Date: 2013
• Extent: 1 online resource (232 pages)
• Subjects: 070.5/797; Social Science -- Media Studies; Electronic publishing; Electronic journals -- Publishing; Media studies
• Languages: English
• ISBNs: 9781441111098; 1441111093
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.