Digital selling : how to use social media and the web to generate leads and sell more /: how to use social media and the web to generate leads and sell more. (2016)

• Record Type: Book
• Further Information: Note: Grant Leboff.
• Authors: Leboff, Grant
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 00: Prologue: ARE YOU SUFFERING FROM PIKE SYNDROME?; Chapter - 1: WHY EMBRACING THE SOCIAL WEB IS VITAL; Chapter - 2: HOW THE SALES ROLE CHANGES IN A DIGITAL ENVIRONMENT; Chapter - 3: PREPARING TO GO ONLINE; Chapter - 4: THE LEAD GENERATION MODEL IN A DIGITAL WORLD; Chapter - 5: MEASURING THE NEW DIGITAL SALES FUNNEL; Chapter - 6: CREATING VALUE - THE HOW AND WHY OF CONTENT; Chapter - 7: THE JOURNEY FROM ENGAGEMENT TO OPPORTUNITY; Chapter - 8: GETTING NOTICED; Chapter - 9: TOOLS AND PLATFORMS; Chapter - 10: Epilogue: THE NEED FOR SALES AND MARKETING TO WORK TOGETHER
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 658.872; Internet marketing; Selling
• Languages: English
• ISBNs: 9780749475086
• Related ISBNs: 9780749475079
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.