Reputation strategy and analytics in a hyper-connected world. (2016)

• Record Type: Book
• Further Information: Note: Chris Foster.
• Authors: Foster, Chris, 1962-
• Contents: Acknowledgments Introduction Chapter 1: Welcome to the Networked Ecosystem Chapter 2: Progress through the Revolutionary Storm: Why Data Science Matters Chapter 3: The Digital Media Revolution Creates Completely New Business Models Chapter 4:Breaking the Branding Sound Barrier: The Role of Reputation Strategy Chapter 5: Reputation and Your Brand’s DNA Chapter 6: The Economics of Reputation Chapter 7: Cocreation Is Essential for Aligning Brands and Customers Chapter 8: The Data Safety Net: Leveraging Evidence in the Midst of Crisis Chapter 9: Reputational Partnering Chapter 10: The Reputation Culture Chapter 11: The Reputation Payoff: The High Stakes of Crisis Leadership Chapter 12: The Future of Reputation Recommended Reading About the Book Meet Our Experts About the Author Index
• Publisher Details: Hoboken : Wiley
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 659.2; Corporate image; Communication in management; BUSINESS & ECONOMICS / Business Communication / General; Communication in management; Corporate image; BUSINESS & ECONOMICS / Advertising & Promotion; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781119212706; 1119212707; 1119212715; 9781119212713
• Related ISBNs: 9781119052494; 1119052491; 9781119212713
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.