Small business for dummies. ([2017])

• Record Type: Book
• Further Information: Note: Veechi Curtis.
• Authors: Curtis, Veechi
• Contents: Intro; Title Page; Table of Contents; Introduction; Part 1: First Steps; Part 2: Jump In, Get Wet; Part 3: Killer Marketing; Part 4: People Power; Part 5: High Finance; Part 6: Horses for Courses; Part 7: The Part of Tens; About the Author; Connect with Dummies; End User License Agreement; About This Book; Foolish Assumptions; Icons Used in This Book; Where to Go from Here; Chapter 1: Is Small Business for You?; Chapter 2: Buying a Business; Chapter 3: Getting into the Franchising Game; Chapter 4: Planning for Success; Chapter 5: Getting the Legals Right; Chapter 6: Financing Your Business Chapter 7: Creating Your Marketing PlanChapter 8: Developing Online Strategies; Chapter 9: Making Service Your Business; Chapter 10: Becoming an Employer; Chapter 11: The Art of Management; Chapter 12: Cooking the Books; Chapter 13: Understanding Financial Statements; Chapter 14: Calculating Margins and Ratios; Chapter 15: Taming the Tax Tyrant; Chapter 16: Especially for Retailers; Chapter 17: Especially for Manufacturers and Wholesalers; Chapter 18: Building a Service Business; Chapter 19: Ten Things to Do If You Hit Hard Times; Chapter 20: Ten Ways (Almost!) to Make Technology Your Friend Working for Yourself -- A Dream Come True?Working for Yourself -- Reality Strikes; Getting the Timing Right; Staying Safe or Inventing the Wheel?; Getting the Government to Help You; Setting Yourself Up for Success; Weighing Up the Good and the Bad; Calculating the 'True' Earnings of a Business; Valuing an Existing Business; Asking the Right Questions; Dotting Your I's, Crossing Your T's; Understanding How Franchising Works; Deciding Whether Franchising is for You; Doing Your Research; Preparing to Do the Deal; Getting Started with Your Plan; Assessing the Environment Declaring Your Battle PlanCharting a True Course; Presenting Financials; Picking a Business Structure; Matching the Name to the Game; Protecting Your Ideas and Your Name; Registering with the Powers That Be; Working with Contracts; Negotiating Lease Contracts; Budgeting Enough for Start-Up; Sizing Up Your Finance Options; Choosing Your Lender; Lodging a Successful Loan Application; Laying Down the Elements of Your Plan; Defining Your Target Market; Analysing Your Competitors; Setting Sales Targets; Creating Strategies to Support Your Targets; Keeping Yourself Honest Choosing Your Online PlatformBuilding Your Online Brand; Using Keywords to Get Seen; Building Links to Number One; Paying to be Found Online; Evaluating Your Success; Understanding the Importance of Customer Service; Deciding What Customer Service Means to You; Excelling at Service; Showing That You Care; Putting Theory into Practice; Dealing with Complaints; Becoming an Employer: The First Steps; Meeting Minimum Pay and Conditions; Playing Safe and Playing Fair; Drawing Up a Job Description; Playing the Recruitment Game; Picking the Best; Offering Someone a Job; Learning to Lead
• Edition: 5th Australian & New Zealand edition
• Publisher Details: Milton, Qld : John Wiley & Sons Australia, Ltd
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.022; Small business -- Australia -- Management; Small business -- New Zealand -- Management; New business enterprises -- Australia -- Management; New business enterprises -- New Zealand -- Management; Success in business; New business enterprises; Small business; Success in business; Australia; New Zealand; Electronic books
• Languages: English
• ISBNs: 9780730326717; 0730326713; 9780730326700; 0730326705
• Notes: Note: Description based on online resource; title from digital title page (viewed on September 22, 2016).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.