Glocal pharma : international brands and the imagination of local masculinity /: international brands and the imagination of local masculinity. (2016)

• Record Type: Book
• Further Information: Note: Ericka Johnson, Ebba Sjogren, Cecilia Åsberg.
• Authors: Johnson, Ericka, 1973-; Sjögren, Ebba; Åsberg, Cecilia
• Publisher Details: London : Routledge
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 338.476151; Pharmaceutical industry -- Management; Branding (Marketing) -- Social aspects; Sildenafil -- Sweden -- Marketing -- Case studies; Masculinity in advertising
• Languages: English
• ISBNs: 9781317126782; 9781317126799; 9781317126775; 9781315585185
• Related ISBNs: 9781472481634
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.