Names in the economy : cultural prospects /: cultural prospects. (2013)

• Record Type: Book
• Further Information: Note: Edited by Paula Sjöblom, Terhi Ainiala and Ulla Hakala.
• Other Names: Sjöblom, Paula; Ainiala, Terhi; Hakala, Ulla; Names in the Economy Symposium, 4th
• Contents: Pt. I Global Trends and the Westernisation of Names -- Lumia by Nokia, iPhone by Apple: Global or Local Features in Commercial Names? / Paula Sjoblom -- Catering to Tastes Beyond Cultural Frontiers: Branding and the Supervening Challenge of Globalisation / Kanavillil Rajagopalan -- Thailand's Exported Food Product Brand Naming: Semantic and Pragmatic Perspectives / Jiranthara Srioutai -- The Price of Home: Names and Prestige of Domicile in Japan / Douglas Wilkerson -- Romanian Brand Names as Cultural Mediators / Alina Bughesiu -- Restaurant Names in the City of Bucharest: Cross-cultural and Sociolinguistic Perspectives / Adriana Stoichitoiu Ichim -- pt. II Local Separation and Cultural Identity -- Names in Italian Slogans / Enzo Caffarelli -- Bread Packages as Verbal and Visual Signs / Irma Sorvali -- The Touchy Subject of the Place Name: Contemplating Municipality Names and Branding in Merging Situations / Paula Sjoblom -- Stadi and Hesa: Helsinki Slang Names as Commercial Names / Terhi Ainiala -- pt. III Names in the Era of the Internet -- Abbreviation Tendencies in Company Names Deriving from Internet Addresses and Logos / Fabian Fahlbusch -- The Co-creation of Brand Names / Nicholas Ind -- User Names in the Online Gaming Community Playforia / Lasse Hamalainen -- pt. IV Changing Name Use and Naming Processes in the Changing World -- Preferred Sound Shapes of German Brand Names / Sabine Wahl -- Notes on the Syntax of Commercial Names in Italian / Maria Chiara Janner -- Tu y yo: Aspects of Brand Names Related to Interaction and Identification / Antje Zilg -- How Names Reflect the Culture of Competition: An Example from Sugar Beet Harvesting Technology / Sabina Buchner -- From Car Brands to their Legends / Marcienne Martin -- An Extended Typology for Product Names: Examples from Yoghurt Names of the German and Swedish Market / Dina Heegen -- The Lady Gaga Economy: How Paragons Conquer Today's Business Discourse / Angelika Bergien.
• Publisher Details: Newcastle upon Tyne : Cambridge Scholars Publishing
• Publication Date: 2013
• Extent: 1 online resource (xii, 365 pages), illustrations
• Subjects: 658.8/27; Linguistics; Business names -- Congresses; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Business names; Business communication & presentation; Sales & marketing; Electronic books; Conference papers and proceedings
• Languages: English
• ISBNs: 9781443864152; 1443864153
• Related ISBNs: 1443849456; 9781443849456
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.