The content analysis guidebook. (2016)

• Record Type: Book
• Further Information: Note: Kimberly A. Neuendorf.
• Authors: Neuendorf, Kimberly A
• Contents: Chapter 1: Defining Content Analysis; An Introduction; The Growing Popularity of Content Analysis; The Myths of Content Analysis; A Six-Part Definition of Content Analysis; Chapter 2: An Integrative Approach to Content Analysis; The Language of the Scientific Method; Human Coding Versus Computer Coding: A Brief Overview; How Content Analysis Is Done: A Flowchart for the Typical Process of Content-Analytic Research; Approaches to Content Analysis; Toward an Integrative Model of Content Analysis; Using the Integrative Model of Content Analysis; Chapter 3: Message Units and Sampling; Units; Defining the Population; Archives; Sampling; Sample Size; Full Reportage; Chapter 4: Variables and Predictions; Identifying Critical Variables; Full Reportage; Chapter 5: Measurement and Validity; Defining Measurement; Validity, Reliability, Accuracy, and Precision; Validity; Types of Validity Assessment; Validation Procedures in Content Analysis; Operationalization; Expanding Terminology and Merging Traditions: Big Data, Text Mining, Natural Language Processing, Computational Linguistics, Sentiment Analysis/Opinion Mining, and CATA; CATA (Computer-Aided Text Analysis); Selection of a Computer Text Content Analysis Program; Human Coding; Index Construction in Content Analysis; Full Reportage; Chapter 6: Reliability; Intercoder Reliability: An Introduction to Standards and Practices; Issues in the Assessment of Reliability; Pilot and Final Reliabilities; Intercoder Reliability Coefficients: Issues and Comparisons; Calculating Intercoder Reliability Coefficients; The Reliability Subsample; The Use of Multiple Coders; Intracoder Reliability--Assessing Stability over Time; Unitizing Reliability; Calculating Reliability Coefficients: Programs and Calculators; Special Issues in Reliability Coefficient Decision-making; Bringing Order to Reliability: Building Models that Specify Sources of Variation; Full Reportage; Chapter 7: Content Analysis in the Interactive Media Age; Considering Interactive Media; Content Creation in the Interactive Media Age; Acquiring Content in the Interactive Media Age; Archiving Content in the Interactive Media Age; Coding Content in the Interactive Media Age; Automated Technologies and Measurement on the Moving Image; Almost Content Analysis; Conclusion; Chapter 8: Results and Reporting; Data Handling and Transformations; Hypothesis Testing; Selecting the Appropriate Statistical Tests; Frequencies; Co-Occurrences and In-Context Occurrences; Time Lines; Bivariate Relationships; Multivariate Relationships; Chapter 9: Contexts; Psychometric Applications of Content Analysis; Open-Ended and Pictorial Responses; Linguistics and Semantic Networks; Stylometrics and Computer Literary Analysis; Interaction Analysis; Other Interpersonal Behaviors; Computer-Mediated Communication; Organizational Communication; Health Communication; Advertising; News; Political Communication; Violence in the Media; Gender Roles in the Media; Sex and Sexuality in the Media; Minority Portrayals; Movies; Music; Sentiment Analysis; Academic Literatures; Commercial, Governmental, and Other Client-Based Applications of Content Analysis; Future Directions; Resource 1: CATA—Computer Aided Text Analysis Options; Part I. Computer Aided Text Analysis (CATA) Programs; Part II: Yoshikoder Example; Resource 2: The Content Analysis Guidebook Online (CAGO); Content Analysis Resources; Message Archives and Corpora; Reliability; Human Coding Sample Materials; Introduction to Computer Content Analysis (CATA);
• Edition: Second edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 300.72; Content analysis (Communication)
• Languages: English
• ISBNs: 9781483315072
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.