New perspectives on consumer culture theory and research. (2012)

• Record Type: Book
• Further Information: Note: Editors, Pavel Zahradka and Renata Sedlakova.
• Other Names: Zahrádka, Pavel; Sedláková, Renáta
• Contents: Table of contents; list of illustrations; list of tables; acknowledgements; introduction; part i; understanding the meaning of consumption in everyday lives of "mainstream" youth in the czech republic; sustainability and the "urban peasant"; multiplexes as the limes of "global hollywood"; part ii; a strategic approach to customer orientation; mass intelligence and the commoditized reader; grey is gorgeous; life satisfaction; part iii; beyond consumerism; the historicity of brands; critical marketing, consumption studies and political economic analysis; subversive use of things; contributors.
• Publisher Details: Newcastle Upon Tyne, UK : Cambridge Scholars Pub
• Publication Date: 2012
• Extent: 1 online resource (vi, 261 pages :), illustrations
• Subjects: 658.8342; Consumerism; Consumers -- Research -- Congresses; Consumer behavior -- Social aspects -- Congresses; Consumption (Economics) -- Social aspects; Consumers; Consumption (Economics) -- Social aspects; Consumption (Economics); BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Consumer behavior -- Social aspects; Consumers -- Research; Consumption (Economics) -- Social aspects; Advertising & society; Market research; Electronic books; Conference papers and proceedings
• Languages: English
• ISBNs: 9781443846646; 1443846643; 9781299645493; 1299645496
• Related ISBNs: 1443841579; 9781443841573
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.