Selling James Bond : product placement in the James Bond films /: product placement in the James Bond films. (2011)

• Record Type: Book
• Further Information: Note: By Tanya Nitins ; [foreword by Robert Weiner].
• Other Names: Nitins, Tanya; Weiner, Robert G, 1966-
• Contents: Introduction: "My name is Bond, James Bond" -- The business of product placement -- Celebrity as commodity/commodity as celebrity -- Gaze and consumption -- The evolution of Bond -- Brand rivalry -- Technology and gadgetry -- Gadgets and product placement -- The global brand of Bond -- "Too much, Mister Bond?"
• Publisher Details: Newcastle upon Tyne : Cambridge Scholars
• Publication Date: 2011
• Extent: 1 online resource (xvii, 150 pages), illustrations
• Subjects: 658.82; Popular culture; James Bond films -- History and criticism; Product placement in mass media; BUSINESS & ECONOMICS -- Advertising & Promotion; James Bond films; Product placement in mass media; Cultural studies; Media studies; Electronic books; Criticism, interpretation, etc
• Languages: English
• ISBNs: 9781443833219; 1443833215
• Related ISBNs: 1283308835; 9781283308830; 9781443833059; 1443833053
• Notes: Note: Includes bibliographical references (pages 133-144) and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.