Monetizing innovation : how smart companies design the product around the price /: how smart companies design the product around the price. (2016)

• Record Type: Book
• Further Information: Note: Madhavan Ramanujam, Georg Tacke.
• Authors: Ramanujam, Madhavan; Tacke, Georg
• Contents: Chapter 1: How Innovators Leave Billions on the Table: A Tale of Two Cars Chapter 2: Feature Shocks, Minivations, Hidden Gems and Undeads: The Four Flavors of Monetizing Innovation Failure Chapter 3: Why Good People Get It Wrong Chapter 4: Have the “Willingness to Pay Talk” Early: You Can’t Prioritize Without It Chapter 5: Don’t Default to a One-Price-Fits-All Solution: Like it or Not, Your Customers are Different Chapter 6: In Designing Products, Don’t Regard Packaging and Bundling as Afterthoughts Chapter 7: Go Beyond the Flat Price: 5 Powerful Monetization Models Chapter 8: Price Low for Market Share or High for Premium Branding? Pick the Winning Pricing Strategy Chapter 9: From Hoping to Knowing: Build an Outside-In Business Case Chapter 10: The Innovation Won’t Speak for Itself: You Must Communicate the Value Chapter 11: Use Behavioral Pricing Tactics to Persuade and Sell: Sometimes Your Customers Will Behave Irrationally Chapter 12: Maintain Your Price Integrity: Avoid Knee-Jerk Re-Pricing Chapter 13: Learning from the Best: Successful Innovations Designed Around the Price Chapter 14: Implementing the “Designing the Product Around the Price” Innovation Process Index
• Edition: 1st
• Publisher Details: Hoboken, New Jersey : John Wiley & Sons, Inc
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 658.5752; New products -- Marketing; Pricing
• Languages: English
• ISBNs: 9781119240884; 9781119240877
• Related ISBNs: 9781119240860
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.