Start-up : a practice based guide for new venture creation /: a practice based guide for new venture creation. (2015)

• Record Type: Book
• Further Information: Note: Inge Hill.
• Other Names: Hill, Inge
• Contents: Machine generated contents note: -- 1. Enterprise and individuals in society and economy -- 2. Personal career paths and motives to start an enterprise -- 3. Which idea is a business opportunity for you? -- 4. Scanning the environment - researching the industry -- 5. Finding or creating a market? -- 6. Operational design and set up -- 7. Business modelling that fits -- 8. Legal issues and Governance -- 9. Where is the money? -- 10. Show me the money - Financial planning and pricing -- 11. Opportunity modelling -- 12. Business planning and Start-up - launch -- 13. Marketing planning and implementation -- 14. Public Relations and sales -- 15. Getting up and running -- 16. Just started - risky?.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource, illustrations
• Subjects: 658.11; New Business Enterprises; New business enterprises -- Management; Entrepreneurship; Small business -- Management; BUSINESS & ECONOMICS / Entrepreneurship; BUSINESS & ECONOMICS / New Business Enterprises; BUSINESS & ECONOMICS / Small Business; Small Business; Small businesses & self-employed; Employee-ownership & co-operatives
• Languages: English
• ISBNs: 9781137425850; 1137425857
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.