Strategic management : strategists at work /: strategists at work. (2014)

• Record Type: Book
• Further Information: Note: Robert MacIntosh, Donald Maclean.
• Authors: MacIntosh, Robert; Maclean, Donald
• Contents: 1. Introduction 2. A Brief History of Strategy and Strategists 3. The Running Cases 4. Diagnosis 5. Strategic Intent 6. Trends and Opportunities 7. Resources and Capabilities 8. Strategic Options 9. Evaluating Strategy 10. Building a Comprehensive Strategy 11. The Strategy Cycle 12. From Logic to Action 13. Strategy's History Revisited, Strategic Management Reframed Case 1: Apple Case 2: Nokia Case 3: ABB Case 4: Nine Dragons Appendix 1: The Strategy Cycle Templates Appendix 2: Writing a Business Plan Appendix 3: Writing a Strategy Assignment
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2014
• Extent: 1 online resource, illustrations
• Subjects: 658.4012; Strategic Planning; Strategic planning; Business planning; Strategic planning -- Case studies; Business planning; Strategic planning; Management; Business & management; Business strategy; Case studies
• Languages: English
• ISBNs: 9781137035462; 1137035463
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.