Socialize your patient engagement strategy : how social media and mobile apps can boost health outcomes /: how social media and mobile apps can boost health outcomes. (2015)

• Record Type: Book
• Further Information: Note: Letizia Affinito and John Mack (aka Pharmaguy).
• Authors: Affinito, Letizia; Mack, John, 1947-
• Contents: Creating and capturing patient value -- Digital health content regulations, guidelines and ethics -- Listening to patients can fuel more personalized communication -- The new online opinion leaders -- Building a winning digital communication for patients -- Developing an integrated marketing communication strategy -- Integrating digital into your marketing communications mix -- Digital patient storytelling and peer-influenced marketing -- Measuring the results of your digital efforts -- Crowdsourcing and co-creating for a patient-centered health.
• Publisher Details: Surrey, UK Burlington, VT : Gower
• Publication Date: 2015
• Extent: 1 online resource (xix, 230 pages ), illustrations
• Subjects: 610.68/8; BUSINESS & ECONOMICS / Sales & Selling / Management; Communication in medicine; Marketing of Health Services; Professional-Patient Relations; Delivery of Health Care; Communication; Social Media; Mobile Applications; Communication in medicine
• Languages: English
• ISBNs: 9781317053194; 1317053192; 1472456335; 9781472456335
• Related ISBNs: 9781472456328; 1472456327
• Notes: Note: Includes bibliographical references and index.; Note: Description based on print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.