Big data for small business for dummies. ([2016])

• Record Type: Book
• Further Information: Note: By Bernard Marr.
• Authors: Marr, Bernard
• Contents: Title Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I: Getting Started with Big Data Basics; Chapter 1: Introducing Big Data for Small Businesses; Why Big Data Matters to Every Business, Big and Small; Understanding Big Data in More Detail; Data, Data Everywhere; Making Key Big Data Decisions; Making Big Data Work for You; Chapter 2: Digging into the Essence of Big Data; Breaking Big Data into Four Vs; Understanding Why Big Data is Such Big News; Why Now? A Cloud Full of Data What Next for Big Data?Chapter 3: Identifying Big Data Uses in Small Businesses; Understanding Your Customers and Markets; Improving Your Operations; Tackling Your Key Business Enablers; Predicting Performance; Part II: Unpacking Big Data; Chapter 4: Unpacking the Many Types of Data; Deploying Order: Structured Data; Coping With Messy Data: Unstructured or Semi-Structured Data; Discovering the Data You Already Have (Internal Data); Accessing the Data That Is Out There (External Data); What Type of Data is Best for Me?; Chapter 5: Discovering New Forms of Data; Tracking Activity Data Eavesdropping on ConversationsPicturing Images and Photos; Sensing Your Way to New Data; Discovering the Internet of Things; Chapter 6: Understanding the Technology Changes that Underpin Big Data; The Perfect Storm: Developments that Make Big Data Possible; Breaking Down the Analytic Possibilities; Part III: A Brave New World for Small Business; Chapter 7: Focusing on the Value of Insights; Moving from Data to Insights to Knowledge; Getting Insights to the People Who Need Them; Getting the Insights to the Machines that Need Them; Chapter 8: Developing and Accessing Big Data Competencies Big Data and the Skills Shortage ChallengeSix Key Big Data Skills Any Business Needs; Understanding Two Very Different Types of Data Scientist; Building Big Data Skills In-House; Sourcing External Skills; Chapter 9: Building a Big Data Infrastructure; Making Big Data Infrastructure Decisions; Big Data on a Budget: Introducing Big Data as a Service; Introducing the Four Layers of Big Data; Sourcing Your Data; Storing Big Data; Turning Data into Insights; Presenting the Insights; Part IV: Show Time! Making Big Data Work for Small Business; Chapter 10: Creating a Big Data Strategy Deciding How to Use Big DataSmall Can be Beautiful: How Not to Collect Everything; The Key Steps in Creating Your Big Data Strategy; Chapter 11: Applying Data in Your Business: Decision Making; Starting with Strategy; Honing in on the Business Area; Identifying Your Unanswered Questions; Finding the Data to Answer Your Questions; Identifying What You Already Have or Have Access To; Working Out if the Costs and Effort Are Justified; Collecting the Data; Analysing the Data; Presenting and Distributing the Insights; Incorporating the Learning into the Business
• Publisher Details: Chichester, West Sussex, United Kingdom : John Wiley & Sons
• Publication Date: 2016
• Copyright Date: 2016
• Extent: 1 online resource (1 volume), illustrations
• Subjects: 658.4038028557; Business planning -- Data processing; Big data; Data mining; Organizational effectiveness -- Data processing; Decision making -- Data processing; Information technology -- Management; Management -- Statistical methods; Decision making -- Statistical methods; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books
• Languages: English
• ISBNs: 9781119027041; 1119027047
• Related ISBNs: 9781119027034; 1119027039
• Notes: Note: Description based on online resource; title from title page (Safari, viewed May 9, 2016).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.