The psychology of marketing : cross-cultural perspectives /: cross-cultural perspectives. (2016)

• Record Type: Book
• Further Information: Note: Gerhard Raab, G. Jason Goddard, Riad A. Ajami, and Alexander Unger.
• Authors: Raab, Gerhard; Goddard, G. Jason; Unger, Alexander; Ajami, Riad A
• Publisher Details: Farnham, Surrey : Gower
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 658.80019; Marketing -- Psychological aspects; Consumer behavior; Consumer behavior -- Cross-cultural studies
• Languages: English
• ISBNs: 9781317018698
• Related ISBNs: 9781317018704; 9781317018681
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.