Political consultants and American elections : hired to fight, hired to win /: hired to fight, hired to win. (2016)

• Record Type: Book
• Uniform Title: No place for amateurs.
• Further Information: Note: Dennis W. Johnson.
• Authors: Johnson, Dennis W
• Contents: Cover; Title Page; Copyright Page; Dedication; Table of Contents; LIST OF TABLES; PREFACE TO THE THIRD EDITION; INTRODUCTION: CANVASSING THE POLITICAL LANDSCAPE; Part I: Professional Campaigning: New Realities, New Challenges; 1 Political Consultants and Professionally Driven Campaigns; 2 Running for Office: Not for the Faint of Heart; 3 Case Study: Challenging an Incumbent U.S. Senator: The Realities of a Tough, Hard-Fought, Professional Campaign; Part II: Weapons of Modern Campaigning; 4 Political Research: Digging up the Dirt; 5 Testing Public Opinion; 6 The Media: Old and New 7 Reaching Out to Voters8 The Money Chase; Part III: Wider Reach of Political Consulting; 9 Ballot Issues, Local Elections, and Consultants; 10 Citizens, Voters, and Democratic Choice; APPENDIX: CITIZENS' INTERNET RESOURCE GUIDE; INDEX
• Edition: Third edition
• Publisher Details: New York, NY : Routledge
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 324.70973; POLITICAL SCIENCE / Political Process / Elections; Political consultants -- United States; Political campaigns -- United States; Campaign management -- United States; Elections -- United States; POLITICAL SCIENCE / Political Process / General; Campaign management -- United States; Elections -- United States; Political campaigns -- United States; Political consultants -- United States; United States -- Politics and government; Campaign management; Elections; Political campaigns; Political consultants; Politics and government; United States -- Politics and government; United States; Electronic books; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781317553298; 1317553292; 9781317553281; 1317553284
• Related ISBNs: 9781138786356
• Notes: Note: Includes bibliographical references and index.; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.