Strategic issues management : organizations and public policy challenges /: organizations and public policy challenges. ([2009])

• Record Type: Book
• Further Information: Note: Robert L. Heath, Michael J. Palenchar.
• Authors: Heath, Robert L (Robert Lawrence), 1941-; Palenchar, Michael J
• Contents: 1. A Foundation of Community; Vignette: British Petroleum--Enlightened Leader or Lightning Rod?; Chapter Goals; Historical Evolution; SIM: Strategic Issues Management Defined; SIM: Stakeholders/Stakeseekers; SIM: Bringing More Than Communication; SIM: Cornerstone of Strategic Business Planning; SIM: Advocacy, Dialogue, and Collaborative Decision Making; Conclusion; SIM Challenge: CSR and Long-Term Planning; Summary Questions; 2. Historical Foundations; Vignette: Westinghouse Versus Edison; Chapter Goals; Opinions Shape Operating Environments; Argument Structure in Public Policy Debate; Robber Barons and the Making of Mass Production Society; The Great Depression and the Redemption of Capitalism; Dissent Flowers in the 1960s; The Present and the Future; Conclusion; SIM Challenge: Science or Sham?; Summary Questions; 3. Scouting the Terrain; Vignette: The Greening of Nuclear Power; Chapter Goals; Things Go Bump in the Dark; Logics of Issues Monitoring; The Systematic Stages of Issues Monitoring; Creating an Issues Monitoring and Analysis Team; Issue Content: Basis for Issues Analysis; Conclusion; SIM Challenge: NAACP and Issues Monitoring; Summary Questions; 4. Corporate Social Responsibility (CSR); Vignette: Wal-Mart’s Makeover?; Chapter Goals; Mutual Interests: The Basis of Corporate Responsibility; Standards of Corporate Responsibility: A Rhetorical Rationale; Changing Organizational Policies: Getting the House in Order; Corporate Responsibility Partnerships: Communicating Ethical Performance; Conclusion; SIM Challenge: Global Warming; Summary Questions; 5. Special Interest Activists as Foes or Allies; Vignette: Fast Food--A Lightning Rod for Big Food Protest; Chapter Goals; Moral Outrage; Power Resource Management; Strain: Nexus of Issues, Risk, and Crisis; Stages of Activism; Incremental Erosion; Fostering Mutual Interests Instead of Antagonism; Conclusion; SIM Challenge: Is Clean Energy an Oxymoron?; Summary Questions; 6. Issues Communication; Vignettes: Activists Speak With Many Tools; Chapter Goals; The Issue of Issues Communication; Narrative Theory; The Good Organization Communicating Well; Images and Issues: Complements and Counterparts; Framing: Giving Issues Argumentative Context; Media Effects in a Multitiered Society; Communication Technology and Issues Communication; Issues Communication as Argument; Conclusion; SIM Challenge: Voice of a Trade Association; Summary Questions; 7. Obligations and Constraints on Issues Communication; Vignette: Corporate Speech--Free, Free for Some, or Not at All?; Chapter Goals; Legislative, Judicial, and Regulatory Constraints on Issues Communication; The Rationale for Organizations Speaking as Citizens; Federal Constraint; Conclusion; SIM Challenge: Looking to the Future; Summary Questions; 8. Issues Management and Crisis Communication; Vignette: It Takes Two to Tango; Chapter Goals; Crisis Management: The Search for Control; Prevent a Crisis From Becoming an Issue; Conclusion; SIM Challenge: Can a Crisis Be Prevented From Exploding Into an Issue?; Summary Questions; 9. Issues Management and Risk Communication; Vignette: Risk, Risk Everywhere; Chapter Goals; Community Right to Know; The Difficulties of Risk Assessment; Risk Management and Communication Approaches; SIM's Approach to Risk Communication; Risk and Crisis Communication Working Together; Conclusion; SIM Challenge: Reality List; Summary Questions; 10. Brand Equity and Organizational Reputation; Vignettes: Proactive Versus Reactive; Chapter Goals; Corporate Branding; Brand Equity: Many Faces and Definitions; Brand Attributes and Attitude Theory; Logics of Brand Equity; Brand Equity and Crisis; Brand Equity and Risk; SIM Challenge: Corporate Responsibility and Long-Term Planning; A Brand Equity Case Study: Coors Boycott in the 1970s; Summary Questions;
• Edition: Second Edition
• Publisher Details: Los Angeles : SAGE Publications, Inc
• Publication Date: 2009
• Extent: 1 online resource (xii, 412 pages)
• Subjects: 659.2; Issues management; Strategic planning; Public relations; Industrial policy
• Languages: English
• ISBNs: 9781452212081; 1452212082
• Related ISBNs: 9781412952101; 1412952107; 9781412952118; 1412952115
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.