Mastering fashion marketing. (2008)

• Record Type: Book
• Further Information: Note: Tim Jackson and David Shaw.
• Other Names: Jackson, Tim, 1963-; Shaw, David, 1947 December 17
• Contents: The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2008
• Extent: 1 online resource (400 pages), (22 illustrations)
• Subjects: 746.9/20688; Industries/Fashion & Textile Industry; Fashion merchandising; Marketing/General; Sales & marketing; Communication studies; Retail sector
• Languages: English
• ISBNs: 9781137213464; 1137213469
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.