Brands with a conscience : how to build a successful and socially responsible brand /: how to build a successful and socially responsible brand. (2016)

• Record Type: Book
• Further Information: Note: Edited by Nicholas Ind, Sandra Horlings.
• Editors: Ind, Nicholas; Horlings, Sandra
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: Introduction, by Ava Hakim; Chapter - 02: Case Study 1: Dilmah Tea, by Jack Yan; Chapter - 03: Case Study 2: John Lewis Partnership, by Erika Uffindell & Simon Paterson; Chapter - 04: Case Study 3: Dr. Hauschka by Brigitte Stepputtis; Chapter - 05: Case Study 4: Merci by Philippe Mihailovich; Chapter - 06: Case Study 5: Tony's Chocolonely by Sandra Horlings; Chapter - 07: Case Study 6: Slow Food by Peter Brown; Chapter - 08: Case Study 7: DNV GL by Nicholas Ind; Chapter - 09: Case Study 8: Cosentino by Cristián Saracco; Chapter - 10: Case Study 9: TATA Steel by Horo Sudhir; Chapter - 11: Case Study 10: Placebranding by Nikolaj Stagis; Chapter - 12: Case Study 11: Leadership by Enric Bernal
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 658.408; Social responsibility of business -- Case studies; Business ethics -- Case studies
• Languages: English
• ISBNs: 9780749475451
• Related ISBNs: 9780749475444
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.