How to conduct surveys : a step-by-step guide /: a step-by-step guide. (2016)

• Record Type: Book
• Further Information: Note: Arlene Fink.
• Authors: Fink, Arlene
• Contents: Preface; About the Author; Chapter 1: Conducting Surveys: Everyone Is Doing It; What Is a Survey?; When Is a Survey Best?; Self-Administered Questionnaires and Interviews: The Heart of the Matter; The Friendly Competition; A Survey Continuum: From Specific to General Use; Ethics, Privacy, and Confidentiality; Children and Survey Ethics; International Surveys; Formal Standards for Ethical Surveys; Chapter 2: The Survey Form: Questions, Scales, and Appearance; The Content Is the Message; Define the Terms; Select Your Information Needs or Hypotheses; Make Sure You Can Get the Information; Do Not Ask for Information Unless You Can Act on It; Writing Questions; Organizing Responses to Open-Ended Survey Items: Do You Get Any Satisfaction?; Rules for Writing Closed Survey Questions; Responses for Closed Questions; Rating Scales; Children and Surveys; Online Surveys; Plain and Simple Survey Questions and Responses; Scaling; Chapter 3: Getting It Together: Some Practical Concerns; Length Counts; Getting the Survey in Order; Questionnaire Format: Aesthetics and Other Concerns; Branching Questions, or the Infamous “Skip” Pattern; Administration: Who Gives What to Whom?; Reliability and Validity: The Quality of Your Survey; Selecting and Adapting Surveys; Finding Surveys on the Web; The Survey Is Put on Trial: Guidelines for Pilot Testing; A Far-Reaching World: Surveys, Language, and Culture; Chapter 4: Sampling; Sample Size and Response Rate: Who and How Many?; Random Sampling Methods; Stratified Random Sampling; Simple Random Cluster Sampling; Systematic Sampling; Convenience Samples; Other Convenience Sampling Methods; Finding the Sample: Who Is In? Who Is Out?; How Large Should Your Sample Be?; Statistical Methods: Sampling for Two Groups and an Intervention; Response Rate; Weighting; Margin of Error and Confidence Level; Chapter 5: Survey Design: Environmental Control; Which Designs Are Available?; Cross-Sectional Survey Designs; Longitudinal Surveys; Experimental Survey Designs; Other Survey Designs: Normative and Case Control; Case Control Design; Survey Design Validity; Surveys, Research Design, and Internal and External Validity; Surveys With Qualitative Data: Threats to Internal and External Validity; Chapter 6: Analyzing and Organizing Data From Surveys; What Is Typical Anyway? Some Commonly Used Methods for Analyzing Survey Data; Surveying Differences: Usual Methods; To Be or Not to Be: Statistician or Qualitative Analyst?; Content Analysis, Open-Ended Responses, and Comments; Putting the Cart in Front of the Horse: Selecting Analysis Methods; Data Management; Chapter 7: Presenting the Survey Results; Reproducing the Questionnaire; Using Tables; Drawing Pie Diagrams; Using Bar Graphs; Using Line Graphs; Drawing Diagrams or Pictures; Writing the Results of a Survey; Survey Reporting Checklists and Guides; The Oral Presentation; Slide Presentations; Oral versus Written Reports: A Difference in Conversation; Index;
• Edition: Sixth edition
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2016
• Extent: 1 online resource (224 pages)
• Subjects: 300.72/3; Social surveys; Educational surveys
• Languages: English
• ISBNs: 9781506347141; 1506347142
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.