Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity /: re-focus your organization's culture to build trust, respect and authenticity. (2016)

Record Type:
Book
Title:
Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity /: re-focus your organization's culture to build trust, respect and authenticity. (2016)
Main Title:
Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity
Further Information:
Note: Lesley Everett.
Authors:
Everett, Lesley
Publisher Details:
London : KoganPage
Publication Date:
2016
Extent:
1 online resource, illustrations
Subjects:
659.285
BUSINESS & ECONOMICS / Leadership
BUSINESS & ECONOMICS / Management
Corporate image
Corporate image -- Case studies
Branding (Marketing)
Branding (Marketing) -- Case studies
Corporate culture
Corporate culture -- Case studies
Languages:
English
ISBNs:
9780749471385
Related ISBNs:
9780749471378
Notes:
Note: Includes bibliographical references and index.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.47171
Ingest File:
01_114.xml